Sellforte blog (7)

Splitting your MMM results between New and Returning customers leads to valuable insights

Marketing Mix Modeling

How Customer Split in MMM Drives Growth and Marketing Efficiency

Sep 19, 2024 7 min read

Meta Ads calibration multipliers for Google Analytics 4 last-click

Marketing Mix Modeling

How to measure Meta correctly? GA4 vs. MTA vs. MMM

Sep 17, 2024 4 min read

How accurate are MMM results?

Marketing Mix Modeling

How accurate are MMM results?

Aug 25, 2024 12 min read

Calibrating Marketing Mix Models with Experiments and Attribution data

Marketing Mix Modeling

Calibrating Marketing Mix Models with Experiments and Attribution data

Aug 12, 2024 10 min read

Marketing budgeting season has started! Follow these five best practices

Marketing Mix Modeling

Marketing budgeting season is here with five best practices to follow.

Aug 12, 2024 5 min read

Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling

Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling

Aug 8, 2024 9 min read

Methodological pitfalls of traditional Marketing Mix Modeling

Marketing Mix Modeling

Methodological pitfalls of traditional Marketing Mix Modeling

Jul 17, 2024 8 min read

Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights

Marketing Mix Modeling

Meta MMM Summit 2024: Mastering Cross-Channel Measurement

Jun 27, 2024 11 min read

Delivering measurable customer value: Sellforte Customer Happiness Survey 2024 received an NPS of 61

Marketing Mix Modeling

Sellforte Customer Happiness Survey 2024 received an NPS of 61

Jun 8, 2024 7 min read