Sellforte pricing

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Launchpad

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Designed for teams eager to test next-gen measurement


Measured Media

Digital

 

Sales Channels included

eCommerce

 

Modeling done by

Sellforte


  • Limited 1-month license

  • Marketing Mix Modeling
  • Attribution Analytics
    Info Icon Analyze Ad Platform attribution, Google Analytics 4 Attribution, etc. Compare them to Marketing Mix Modeling results.
  • Media Metrics
    Info Icon Analyze Impressions, Clicks, Conversions, Conversion Value, CPM, CPC, AOV etc. to uncover the reasons behind ROI changes.
  • Geo Lift Tests
    Info Icon Plan Geo Tests. Analyze them with Sellforte. Results can be used to validate and Calibrate your MMM. Implemention of the test is done by the customer - Sellforte supports planning.
  • Conversion Lift Tests
    Info Icon Plan Conversion Lift tests. Analyze them with Sellforte. Results can be used to validate and Calibrate your MMM. Implemention of the test is done by the customer - Sellforte supports planning.

  • Budget planner
  • Campaign dashboard
  • Main Dashboard

  • Customer Success Manager (CSM) supporting onboarding
  • CSM supports making decisions based on the analytics
  • Marketing X-Ray
    Info Icon Analysis of your media performance, benchmarked to peers

eCommerce

$2,990 /mo

Average monthly media spend

€200,000

Designed for
eCommerce


Measured Media

Digital, Offline

 

Sales Channels included

eCommerce

 

Modeling done by

Sellforte


  • Continuous subscription

  • Marketing Mix Modeling
  • Attribution Analytics
    Info Icon Analyze Ad Platform attribution, Google Analytics 4 Attribution, etc. Compare them to Marketing Mix Modeling results.
  • Media Metrics
    Info Icon Analyze Impressions, Clicks, Conversions, Conversion Value, CPM, CPC, AOV etc. to uncover the reasons behind ROI changes.
  • Geo Lift Tests
    Info Icon Plan Geo Tests. Analyze them with Sellforte. Results can be used to validate and Calibrate your MMM. Implemention of the test is done by the customer - Sellforte supports planning.
  • Conversion Lift Tests
    Info Icon Plan Conversion Lift tests. Analyze them with Sellforte. Results can be used to validate and Calibrate your MMM. Implemention of the test is done by the customer - Sellforte supports planning.

  • Budget planner
  • Campaign dashboard
  • Main Dashboard

  • Customer Success Manager (CSM) supporting onboarding
  • CSM supports making decisions based on the analytics
  • Marketing X-Ray
    Info Icon Analysis of your media performance, benchmarked to peers

Used by companies like:
fds2hummel2smarthphoto2

 

DTC

$3,990 /mo

Average monthly media spend

€200,000

Designed for
DTC brands


Measured Media

Digital, Offline

 

Sales Channels included

eCom, Marketplaces

 

Modeling done by

Sellforte


  • Continuous subscription

  • Marketing Mix Modeling
  • Attribution Analytics
    Info Icon Analyze Ad Platform attribution, Google Analytics 4 Attribution, etc. Compare them to Marketing Mix Modeling results.
  • Media Metrics
    Info Icon Analyze Impressions, Clicks, Conversions, Conversion Value, CPM, CPC, AOV etc. to uncover the reasons behind ROI changes.
  • Geo Lift Tests
    Info Icon Plan Geo Tests. Analyze them with Sellforte. Results can be used to validate and Calibrate your MMM. Implemention of the test is done by the customer - Sellforte supports planning.
  • Conversion Lift Tests
    Info Icon Plan Conversion Lift tests. Analyze them with Sellforte. Results can be used to validate and Calibrate your MMM. Implemention of the test is done by the customer - Sellforte supports planning.

  • Budget planner
  • Campaign dashboard
  • Main Dashboard

  • Customer Success Manager (CSM) supporting onboarding
  • CSM supports making decisions based on the analytics
  • Marketing X-Ray
    Info Icon Analysis of your media performance, benchmarked to peers

Used by companies like:
odlo2represent2Brahmin2

 

Retail

$4,990 /mo

+ customizations

Average monthly media spend

€200,000

Designed for Retailers with complex needs


Measured Media

Digital, Offline

 

Sales Channels included

eCom, Store sales

 

Modeling done by

Sellforte


  • Continuous subscription

  • Marketing Mix Modeling
  • Attribution Analytics
    Info Icon Analyze Ad Platform attribution, Google Analytics 4 Attribution, etc. Compare them to Marketing Mix Modeling results.
  • Media Metrics
    Info Icon Analyze Impressions, Clicks, Conversions, Conversion Value, CPM, CPC, AOV etc. to uncover the reasons behind ROI changes.
  • Geo Lift Tests
    Info Icon Plan Geo Tests. Analyze them with Sellforte. Results can be used to validate and Calibrate your MMM. Implemention of the test is done by the customer - Sellforte supports planning.
  • Conversion Lift Tests
    Info Icon Plan Conversion Lift tests. Analyze them with Sellforte. Results can be used to validate and Calibrate your MMM. Implemention of the test is done by the customer - Sellforte supports planning.

  • Budget planner
  • Campaign dashboard
  • Main Dashboard

  • Customer Success Manager (CSM) supporting onboarding
  • CSM supports making decisions based on the analytics
  • Marketing X-Ray
    Info Icon Analysis of your media performance, benchmarked to peers

Customization options
  • Dedicated CSM
  • Product-group-level modeling
  • Custom Modeling
    Info Icon Custom media hierarchy, custom external variables..
  • Long-term sales modeling

Used by companies like:
CAKIKTchibo-logo

 

Detailed comparison: Measurement scope

Sales channels included

Launchpad
eCommerce
DTC
Retail
eCommerce
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Marketplaces (e.g. Amazon)
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Stores / Offline sales
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Measured Media

Launchpad
eCommerce
DTC
Retail
Digital Channels
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Offline media comptab-infoalt7-icon
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Small local digital channels without ready integrations
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Additional service
Additional service
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Granularity of Media measurement (ROI and Incremental sales)

Launchpad
eCommerce
DTC
Retail
By Ad Platform
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By Advertising channel / Tactic
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By Campaign objective
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By Bidding strategy type
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By Campaign
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Frequency of result updates

Launchpad
eCommerce
DTC
Retail
Digital Media
Up to daily
Up to daily
Up to daily
Up to daily
Offline Media
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Monthly/Quarterly
Monthly/Quarterly
Monthly/Quarterly

Measurement methods

Launchpad
eCommerce
DTC
Retail
Marketing Mix Modeling
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Attribution Analytics comptab-infoalt7-icon
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Media Metrics comptab-infoalt7-icon
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Geo Lift Testing comptab-infoalt7-icon
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Conversion Lift Testing comptab-infoalt7-icon
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Detailed comparison: Marketing Mix Modeling scope

Granularity of modeling

Launchpad
eCommerce
DTC
Retail
New and Returning customers separately
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Product groups separately
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Additional service
Additional service
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External variables

Launchpad
eCommerce
DTC
Retail
Seasonality, trend, holidays
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Granted discounts and promotions
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Additional external variables
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Additional service: up to 4 add'l variables, 250€/mo each
Additional service: up to 4 add'l variables, 250€/mo each
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Methodology for modeling and data processing

Launchpad
eCommerce
DTC
Retail
Causal Marketing Mix Modeling (MMM)
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Calibration with Incrementality Tests
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Calibration with Attribution data
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Standard data schema and harmonization
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Custom rules for data processing
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Additional service
Additional service
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Custom media hierarchy
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Additional service
Additional service
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Detailed comparison: Product & Service

Analysis and optimization features

Launchpad
eCommerce
DTC
Retail
Main Dashboard
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Campaign dashboard
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Budget Planner / Optimizer
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Granularity of Recommendations

Launchpad
eCommerce
DTC
Retail
Optimal spend for each Campaign
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Optimal spend for each Channel
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Optimal spend for each Week (budget pacing)
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Sales Forecast for optimal spend, decomposed to media-driven sales, promotion-driven sales, base sales
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Scenario planning
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Security & Authentication

Launchpad
eCommerce
DTC
Retail
Option for IP whitelisting & VPN Access
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Azure AD SSO
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Google SSO
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Support

Launchpad
eCommerce
DTC
Retail
Email support
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Support over Teams / Slack
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Video support over Teams / Zoom
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Access to Sellforte Support Center
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Onboarding support
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Dedicated Customer Success Manager
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Additional service
Additional service
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Quarterly Business Reviews (QBRs)
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Additional service
Additional service
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Standard Sellforte Terms of Service
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Detailed comparison: Integrations

eCommerce platforms

Launchpad
eCommerce
DTC
Retail
Shopify
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BigCommerce
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Magento
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OsCommerce
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Salesforce Commerce Cloud
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Squarespace
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WooCommerce
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Ad Platforms

Launchpad
eCommerce
DTC
Retail
Google Ads
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Microsoft Advertising (Bing)
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Meta Ads
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TikTok Ads
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Snapchat Marketing
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Pinterest Ads
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Twitter Ads
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LinkedIn Ads
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Google Campaign Manager 360
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Google Search Ads 360
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Google Display & Video 360
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Klaviyo
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MailChimp
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Criteo
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Adform
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Adtraction
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RTB House
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Amazon Ads
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Analytics platforms

Launchpad
eCommerce
DTC
Retail
Google Analytics 4
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Adobe Analytics
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Google Search Console
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Datawarehouses

Launchpad
eCommerce
DTC
Retail
Snowflake
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Google Cloud (BigQuery, Google Bucket)
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Amazon (S3, RDS)
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Microsoft Azure (Blob, Azure SQL)
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Other datawarehouse
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Importing offline media data with files

Launchpad
eCommerce
DTC
Retail
Offline media data imports with standard data template
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Offline media data imports using custom data template
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Exporting data

Launchpad
eCommerce
DTC
Retail
Export as CSV or xlsx
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Export to data warehouse
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FAQ

1. What is Sellforte pricing based on?

Our prices reflect the value we create for customers. The value of our service can be seen as increases in sales and profits, and is practically realized by optimizing campaign spend, optimizing spend allocation across channels, and optimizing spend allocation across weeks (budget pacing).

To read more about Sellforte's value creation, check our blog Unlock 6.5% More Sales with Marketing Mix Modeling.

2. What does Launchpad, Sellforte's Free plan, include?

Our Free plan, Launchpad, is targeted for businesses who want to try incrementality-based measurement and understand its value specifically for their business. It includes the full version of Sellforte's platform, including campaign dashboard, optimizer and main marketing dashboard. However the measurement scope is limited to measuring the impact of digital media to eCommerce sales. Free Trial can be used for 1 month after the onboarding is ready.

3. Why does Sellforte offer a Free Plan?

We are one the only measurement vendors offering a Free Trial. So why do we do it?

There are thousands of businesses thinking about implementing Marketing Mix Modeling (MMM), but struggle getting started because they are not sure whether it helps them drive more sales & profits. Additionally, they might be under the impression that implementing MMM is is expensive and takes time.

Our objective is to lower the hurdle for these companies to get started with MMM. In the Free Trial, they can evaluate the value of Marketing Mix Modeling and incrementality-based measurement specifically to their business, so that they can decide whether it's the right measurement approach to use. We also want to show that getting started with MMM is very fast & easy today, compared to what it was still 2-3 years ago.

4. What does Sellforte's eCommerce plan include?

Our eCommerce plan is targeted for businesses who operate an own online store, and want to understand how digital (and potentially offline) channels perform in driving sales. It includes the full version of Sellforte's platform, including campaign dashboard, optimizer and main marketing dashboard. 

5. What does Sellforte's DTC plan include?

Our DTC plan is targeted for DTC brands who use multiple sales channels, for example, own online store and Amazon, and want to understand how digital (and potentially offline) channels perform in driving sales in all of the sales channels. It includes the full version of Sellforte's platform, including campaign dashboard, optimizer and main marketing dashboard.

6. What does Retail plan include?

Our Retail plan is targeted for Retail businesses whose primary sales channel is physical retail, but often have an own online store as well. With Sellforte Retailers can understand how online and offline media perform in driving sales in all of the different sales channels. Retail plan also includes an ability to analyse how different media affect sales in different product groups. (or product category). Retail Plan includes the full version of Sellforte's platform, including campaign dashboard, optimizer and main marketing dashboard.

7. What is Marketing Mix Modeling (MMM)?

Marketing Mix Modeling (MMM) is a time-series method for estimating how different media channels drive sales of the company. MMM provides marketers with ROI (Return on Investment) for all channels and campaigns, as well as tools to optimize media budget allocation to increase sales and profits.

Read more about MMM in our guide: What is Marketing Mix Modeling (MMM)? A Complete Guide.

8. What are Geo Lift Tests?

Geo lift tests are a form of incrementality test, which determines the incremental impact of advertising by comparing geographical regions exposed to a campaign (test areas) with similar regions that are not exposed (control areas). By isolating specific geographic locations and running a campaign only in the test markets, marketers can assess how much of the observed sales lift is directly attributable to the campaign rather than external factors. Geo Lift test results can be used to calibrate Marketing Mix Models for increased robustness. Sellforte's Geo Lift module helps marketers analyse Geo Lift test results. 

9. What are Conversion Lift Studies?

Conversion Lift Studies are ad platform -specific incrementality tests, that can help evaluate incrementality of advertising on the platform. Conversion Lift Study  results can be used to calibrate Marketing Mix Models for increased robustness.

10. What are Media Metrics?

Media metrics are ad platform -reported data which can be used to complement MMM results. Media Metrics include for example impressions, clicks, conversions, conversion value, and so on.

Read more about Media Metrics from our blog: Why should you combine Media Metrics with MMM insights?

11. What is Marketing X-Ray?

Marketing X-Ray is a report that all of our customers get at the end of an onboarding. It includes a complete marketing performance analysis for the business, including benchmarks to peer companies, recommendations to optimize budget allocation, as well as total sales increase potential from implementing the recommendations.

12. What does Customer Success service include?

At the start of the service our Customer Success team helps you connect your data to Sellforte, give you training on the platform, and prepare the Marketing X-Ray analysis for you. 

During the service Sellforte's Customer Success team provides you service in accordance with the agreed service level. Most of our customers have a monthly or quarterly meeting where recent marketing performance is reviewed, and key optimization recommendations from the Sellforte platform are discussed.

Ready to see Sellforte in action?