Sellforte pricing

1. What is Sellforte pricing based on?

Our prices reflect the value we create for customers. The value of our service can be seen as increases in sales and profits, and is practically realized by optimizing campaign spend, optimizing spend allocation across channels, and optimizing spend allocation across weeks (budget pacing).

To read more about Sellforte's value creation, check our blog Unlock 6.5% More Sales with Marketing Mix Modeling.

2. What does Marketing X-Ray include?

Marketing X-Ray is targeted for businesses who want to try incrementality-based measurement and understand its value specifically for their business. Marketing X-Ray is a full-scale MMM diagnostic, which reveals your best-performing channels and shows the revenue and profit potential that can be achieved with better media spend allocation. It also provides a roadmap for achieving the potential. Marketing X-Ray measurement scope is limited to measuring the impact of digital media to eCommerce sales. 

3. Why does Sellforte offer a free Marketing X-Ray?

We are one the only measurement vendors offering a Free MMM. So why do we do it?

There are thousands of businesses thinking about implementing Marketing Mix Modeling (MMM), but they struggle getting started because they are not sure whether it helps them drive more sales & profits. Additionally, they might be under the impression that implementing MMM is is expensive and takes time.

Our objective is to lower the hurdle for these companies to get started with MMM. With Marketing X-Ray, they can evaluate the value of Marketing Mix Modeling and incrementality-based measurement specifically to their business, so that they can decide whether it's the right measurement approach to use. We also want to show that getting started with MMM is very fast & easy today, compared to what it was still 2-3 years ago.

4 What is Marketing Mix Modeling (MMM)?

Marketing Mix Modeling (MMM) is a time-series method for estimating how different media channels drive sales of the company. MMM provides marketers with ROI (Return on Investment) for all channels and campaigns, as well as tools to optimize media budget allocation to increase sales and profits.

Read more about MMM in our guide: What is Marketing Mix Modeling (MMM)? A Complete Guide.

5. What are Geo Lift Tests?

Geo lift tests are a form of incrementality test, which determines the incremental impact of advertising by comparing geographical regions exposed to a campaign (test areas) with similar regions that are not exposed (control areas). By isolating specific geographic locations and running a campaign only in the test markets, marketers can assess how much of the observed sales lift is directly attributable to the campaign rather than external factors. Geo Lift test results can be used to calibrate Marketing Mix Models for increased robustness. Sellforte's Geo Lift module helps marketers analyse Geo Lift test results. 

6. What are Conversion Lift Studies?

Conversion Lift Studies are ad platform -specific incrementality tests, that can help evaluate incrementality of advertising on the platform. Conversion Lift Study  results can be used to calibrate Marketing Mix Models for increased robustness.

7. What are Media Metrics?

Media metrics are ad platform -reported data which can be used to complement MMM results. Media Metrics include for example impressions, clicks, conversions, conversion value, and so on.

Read more about Media Metrics from our blog: Why should you combine Media Metrics with MMM insights?

8. What does Customer Success service include?

At the start of the service our Customer Success team helps you connect your data to Sellforte, give you training on the platform, and prepare the Marketing X-Ray analysis for you. 

During the service Sellforte's Customer Success team provides you service in accordance with the agreed service level. Most of our customers have a monthly or quarterly meeting where recent marketing performance is reviewed, and key optimization recommendations from the Sellforte platform are discussed.