Product Updates

Stay up to date with the latest product enhancements, new features, and improvements from Sellforte. 

Sellforte MCP Is Now Generally Available: Bring MMM, Incrementality Testing, and Budget Optimization Into Your AI Workflows

Sellforte MCP Is Now Generally Available: Bring MMM, Incrementality Testing, and Budget Optimization Into Your AI Workflows

Sellforte MCP is now in general availability, accessible to marketers worldwide, a…

Nov 13, 2026 9 min read
Change Intelligence Now Adjusts for Seasonal Demand

Change Intelligence Now Adjusts for Seasonal Demand

Let's fast-forward a few weeks to Peak Season. You lower the target ROAS of a Goog…

Nov 4, 2026 4 min read
Introducing Test Prioritizer: Know Which Incrementality Test to Run Next

Introducing Test Prioritizer: Know Which Incrementality Test to Run Next

Incrementality testing helps marketers understand what their advertising actually …

Oct 28, 2026 5 min read
Introducing Sellforte Incremental Pixel: Attribution Calibrated to What Really Drives Sales

Introducing Sellforte Incremental Pixel: Attribution Calibrated to What Really Drives Sales

Marketing platforms are very good at taking credit for conversions. Sometimes, too…

Oct 7, 2026 9 min read
Introducing Sellforte Market Areas: Regional Measurement Without the Geo Data Mess

Introducing Sellforte Market Areas: Regional Measurement Without the Geo Data Mess

Regional measurement gets complicated fast.

Sep 16, 2026 5 min read
Introducing Sellforte Incrementality Testing & Incremental Attribution

Introducing Sellforte Incrementality Testing & Incremental Attribution

For ecommerce and DTC brands, paid media is often one of the biggest and most clos…

Sep 9, 2026 5 min read
Introducing Sellforte MMM Calibration with Meta Conversion Lift Studies: The New Industry Standard

Introducing Sellforte MMM Calibration with Meta Conversion Lift Studies: The New Industry Standard

Meta Conversion Lift studies should not sit in a separate measurement lane from Ma…

Sep 2, 2026 8 min read
Introducing Sellforte MCP: Bring Sellforte Into Your AI Workflows

Introducing Sellforte MCP: Bring Sellforte Into Your AI Workflows

UPDATE: Sellforte MCP is now in general availability and accessible to marketers w…

Aug 26, 2026 7 min read
Sellforte Activate Now Supports Maximize Conversions and Target CPA

Sellforte Activate Now Supports Maximize Conversions and Target CPA

When we launched Sellforte Activate, the goal was to close one of the biggest gaps…

Aug 19, 2026 4 min read

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