Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Feb 11, 2025
3
min read
How to measure Meta correctly? Part 2: Add offline sales impact
How to measure Meta correctly? Part 2: Add offline sales impact
Nov 7, 2024
6
min read
Why Diminishing Returns Matter in Marketing Planning
Why Diminishing Returns Matter in Marketing Planning
Oct 31, 2024
9
min read
Why traditional Marketing Attribution doesn't work anymore
Why traditional Marketing Attribution doesn't work anymore
Oct 31, 2024
7
min read
Build or Buy? In-house MMM solution vs Sellforte
Build or Buy? In-house MMM solution vs Sellforte
Oct 30, 2024
7
min read
How Much of Your Black Friday Sales Are Marketing-Driven?
How Much of Your Black Friday Sales Are Marketing-Driven?
Oct 17, 2024
10
min read
Common MMM Terms Explained
Common MMM Terms Explained
Sep 30, 2024
9
min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Sep 30, 2024
6
min read
Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?
Sep 28, 2024
5
min read