Why Diminishing Return Curves are crucial insights in marketing planning?
Why Diminishing Return Curves are crucial insights in marketing planning?
Feb 6, 2025
9
min read
How to measure Meta correctly? Part 2: Add offline sales impact
How to measure Meta correctly? Part 2: Add offline sales impact
Nov 7, 2024
6
min read
Build or Buy? In-house MMM solution vs Sellforte
Build or Buy? In-house MMM solution vs Sellforte
Oct 30, 2024
7
min read
Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?
Oct 28, 2024
5
min read
How Much of Your Black Friday Sales Are Marketing-Driven?
How Much of Your Black Friday Sales Are Marketing-Driven?
Oct 17, 2024
10
min read
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
Sep 19, 2024
7
min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Sep 3, 2024
6
min read
How to set a Target ROAS that takes true incrementality of the campaign into account?
How to set a Target ROAS that takes true incrementality of the campaign into account?
Aug 28, 2024
4
min read
How accurate are MMM results?
How accurate are MMM results?
Aug 25, 2024
13
min read