Marketing budgeting season is here with five best practices to follow.

Marketing budgeting season is here with five best practices to follow.
Aug 12, 2024
5
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Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling

Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling
Aug 8, 2024
9
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Methodological pitfalls of traditional Marketing Mix Modeling

Methodological pitfalls of traditional Marketing Mix Modeling
Jul 17, 2024
8
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Meta MMM Summit 2024: Mastering Cross-Channel Measurement

Meta MMM Summit 2024: Mastering Cross-Channel Measurement
Jun 27, 2024
11
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Sellforte Customer Happiness Survey 2024 received an NPS of 61

Sellforte Customer Happiness Survey 2024 received an NPS of 61
Jun 8, 2024
7
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How Performance Marketers Use MMM to Maximize Campaign ROI

How Performance Marketers Use MMM to Maximize Campaign ROI
May 20, 2024
5
min read
Offline vs. Online Media in Fashion Retail: When Does Offline Win?

Offline vs. Online Media in Fashion Retail: When Does Offline Win?
May 13, 2024
5
min read
Why these 3 Marketing Mix Modeling Myths are wrong?

Why these 3 Marketing Mix Modeling Myths are wrong?
May 13, 2024
4
min read
How Marketing Mix Modeling Enables Ongoing Tactical Optimization?

How Marketing Mix Modeling Enables Ongoing Tactical Optimization?
May 5, 2024
4
min read