Maximizing Campaign Success: How Performance Marketers Use MMM to Boost ROI?
Maximizing Campaign Success: How Performance Marketers Use MMM to Boost ROI?
May 20, 2024
5
min read
Why these 3 Marketing Mix Modeling Myths are wrong?
Why these 3 Marketing Mix Modeling Myths are wrong?
May 13, 2024
4
min read
Offline vs. Online Media in Fashion Retail: When Does Offline Win?
Offline vs. Online Media in Fashion Retail: When Does Offline Win?
May 13, 2024
5
min read
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
May 3, 2024
4
min read
How to unlock the full potential of Marketing Mix Modeling: The crucial role of Campaign Dimensions
How to unlock the full potential of Marketing Mix Modeling: The crucial role of Campaign Dimensions
Apr 23, 2024
2
min read
Should You Include Branded Keyword Paid Search Spend in Marketing Mix Modeling (MMM)?
Should You Include Branded Keyword Paid Search Spend in Marketing Mix Modeling (MMM)?
Apr 16, 2024
5
min read
How to measure Offline Media with Marketing Mix Modeling?
How to measure Offline Media with Marketing Mix Modeling?
Apr 9, 2024
9
min read
Why treating MMM as just another data science project can lead you astray?
Why treating MMM as just another data science project can lead you astray?
Apr 4, 2024
4
min read
How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?
How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?
Mar 5, 2024
4
min read