Unleash the impact.

On average, marketing effectiveness can be improved by 10-15%. Sellforte will help you to unleash it.

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    • Gigantti
    • Cloetta
    • Musti ja Mirri
    • Orkla
    • Tokmanni
    • C&A
    • Stockmann
    • Kotipizza

Continuous MMM for eCommerce and Retail

For years marketing has been measured with digital analytics tools, Marketing Mix Modeling projects and in silos. We all know that it's not optimal, but it has been just the way to do it.

Until now.

Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis.

Get ahead. Unleash the impact.

Marketing Mix Modelling platform

Attribution models vs. Sellforte MMM

Attribution models

Based on clicks

Uses information only from conversion mediums


Sunsetting methodology


Human on platform biased measurement


Reports looking only backwards with ROI measurements



Takes into account also awareness and consideration mediums


Latest methodology in econometrics


Business model not related to media


Marketing ROI and scenarios for upcoming seasons

Unleashed impact.

+1 %

Marketing Effectiveness

+1 h

Annual time savings

1 x

ROI based on current customers

Industry-specific solutions

  • eCommerce

    Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers

  • Specialty retail

    Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.

  • DTC brands

    Optimize your global digital media investments for the DTC channel and find insights for growth

Ready to see the platform in action?

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