Unleash the impact.

On average, marketing effectiveness can be improved by 10-15%. Sellforte will help you to unleash it.

Platform overviewWatch a case video
    • Gigantti
    • Cloetta
    • Musti ja Mirri
    • Orkla
    • Tokmanni
    • C&A
    • Stockmann
    • Kotipizza

Maximise sales through marketing

Whether your marketing tactics include online media, traditional media, or a mixture of media and promotions, you are most likely missing out the full potential of marketing due to the inability to measure, compare and plan investments in one platform.

With Sellforte’s Marketing Mix Modelling platform, you’ll be able to measure continuously all activities and find optimal investment levels, from week to week, from season to another and stay on top of your game, all the time.

Marketing Mix Modelling platform

Attribution models vs. Sellforte MMM

Attribution models

Based on clicks

Uses information only from conversion mediums


Sunsetting methodology


Human on platform biased measurement


Reports looking only backwards with ROI measurements



Takes into account also awareness and consideration mediums


Latest methodology in econometrics


Business model not related to media


Marketing ROI and scenarios for upcoming seasons

Unleashed impact.

+1 %

Marketing Effectiveness

+1 h

Annual time savings

1 x

ROI based on current customers

Industry-specific solutions

  • Grocery retail

    Basket building promotions and marketing effectiveness by stores concepts, campaign types and mediums

  • Specialty retail

    Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.

  • eCommerce & Apps

    Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers

  • Media, Entertainment & Telecom

    Holistic picture of marketing effectiveness across product categories, e.g. from phones to subscriptions

  • FMCG & CPG

    Optimizing trade & media investment across brands and markets

  • Financial services

    Optimizing marketing investments to drive applications across service portfolio

Ready to see the platform in action?

Talk to an expertPlatform overview