Real-time media optimization.

Optimize and forecast Your marketing-driven e-commerce revenue & profit with Sellforte's Marketing Mix Modeling platform.

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Continuous MMM for eCommerce and Retail

For years marketing has been measured with digital analytics tools, Marketing Mix Modeling projects and in silos. We all know that it's not optimal, but it has been just the way to do it.

Until now.

Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis.

Get ahead. Unleash the impact.

Continuous Marketing Mix Modelling

Attribution models vs. Sellforte MMM

Attribution models

Based on clicks

Uses information only from conversion mediums

Cookies

Sunsetting methodology

Biased

Human on platform biased measurement

Backward-looking

Reports looking only backwards with ROI measurements

Full-funnel

Takes into account also awareness and consideration mediums

Science

Latest methodology in econometrics

Objective

Business model not related to media

Predictive

Marketing ROI and scenarios for upcoming seasons

Number crunching.

+1 B€

optimized media investments

+1 %

more effective marketing

1 x

ROI for our customers buying Sellforte

Industry-specific solutions

eCommerce
Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers
DTC brands
Optimize your global digital media investments for the DTC channel and find insights for growth
Specialty retail
Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.

Curious to learn more about MMM?

Learn more about Marketing Mix Modeling

View Case →

“We’ve been very happy with Sellforte as our marketing mix modelling platform. We have a diverse media mix consisting of multiple offline and online media channels. Understanding the effect of these channels and act based on this understanding is crucial to our marketing.”

Ulla-Maria IhalainenDigital Marketing Manager