Real-time media optimization.
Optimize and forecast Your marketing-driven e-commerce revenue & profit with Sellforte's Marketing Mix Modeling platform.

Continuous MMM for eCommerce and Retail
For years marketing has been measured with digital analytics tools, Marketing Mix Modeling projects and in silos. We all know that it's not optimal, but it has been just the way to do it.
Until now.
Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis.
Get ahead. Unleash the impact.
Continuous Marketing Mix Modelling
Attribution models vs. Sellforte MMM
Attribution models
Based on clicks
Uses information only from conversion mediums
Cookies
Sunsetting methodology
Biased
Human on platform biased measurement
Backward-looking
Reports looking only backwards with ROI measurements
Full-funnel
Takes into account also awareness and consideration mediums
Science
Latest methodology in econometrics
Objective
Business model not related to media
Predictive
Marketing ROI and scenarios for upcoming seasons
Number crunching.
optimized media investments
more effective marketing
ROI for our customers buying Sellforte
Industry-specific solutions
eCommerce
Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers
DTC brands
Optimize your global digital media investments for the DTC channel and find insights for growth
Specialty retail
Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.
Curious to learn more about MMM?
Learn more about Marketing Mix Modeling

“We’ve been very happy with Sellforte as our marketing mix modelling platform. We have a diverse media mix consisting of multiple offline and online media channels. Understanding the effect of these channels and act based on this understanding is crucial to our marketing.”
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