Unleash the impact.
On average, marketing effectiveness can be improved by 10-15%. Sellforte will help you to unleash it.
MMM SaaS for eCommerce and Retail
Whether your marketing tactics include online media, traditional media, or a mixture of media and promotions, you are most likely missing out the full potential of marketing due to the inability to measure, compare and plan investments in one platform.
With Sellforte’s Marketing Mix Modelling platform, you’ll be able to measure continuously all activities and find optimal investment levels, from week to week, from season to another and stay on top of your game, all the time.
Marketing Mix Modelling platform
Attribution models vs. Sellforte MMM
Attribution models
Based on clicks
Uses information only from conversion mediums
Cookies
Sunsetting methodology
Biased
Human on platform biased measurement
Backward-looking
Reports looking only backwards with ROI measurements
Full-funnel
Takes into account also awareness and consideration mediums
Science
Latest methodology in econometrics
Objective
Business model not related to media
Predictive
Marketing ROI and scenarios for upcoming seasons
Unleashed impact.
Marketing Effectiveness
Annual time savings
ROI based on current customers
Industry-specific solutions
eCommerce
Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers
Specialty retail
Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.
DTC brands
Optimize your global digital media investments for the DTC channel and find insights for growth
Use cases by function
Sellforte helps you to report Marketing ROI from all of your channels like: own, online and offline media.
Leverage the modelled results to plan scenarios for upcoming quarter or during budget planning.
"It really creates an impact. Over the last few weeks, we have reworked our entire marketing budget for next year using the Sellforte insights."
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