Unleash the impact.
On average, marketing effectiveness can be improved by 10-15%. Sellforte will help you to unleash it.
Continuous MMM for eCommerce and Retail
For years marketing has been measured with digital analytics tools, Marketing Mix Modeling projects and in silos. We all know that it's not optimal, but it has been just the way to do it.
Until now.
Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis.
Get ahead. Unleash the impact.
Marketing Mix Modelling platform
Attribution models vs. Sellforte MMM
Attribution models
Based on clicks
Uses information only from conversion mediums
Cookies
Sunsetting methodology
Biased
Human on platform biased measurement
Backward-looking
Reports looking only backwards with ROI measurements
Full-funnel
Takes into account also awareness and consideration mediums
Science
Latest methodology in econometrics
Objective
Business model not related to media
Predictive
Marketing ROI and scenarios for upcoming seasons
Unleashed impact.
Marketing Effectiveness
Annual time savings
ROI based on current customers
Industry-specific solutions
eCommerce
Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers
Specialty retail
Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.
DTC brands
Optimize your global digital media investments for the DTC channel and find insights for growth
Use cases by function
Sellforte helps you to report Marketing ROI from all of your channels like: own, online and offline media.
Leverage the modelled results to plan scenarios for upcoming quarter or during budget planning.
"It really creates an impact. Over the last few weeks, we have reworked our entire marketing budget for next year using the Sellforte insights."
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