Maximise sales through marketing
Whether your marketing tactics include online media, traditional media, or a mixture of media and promotions, you are most likely missing out the full potential of marketing due to the inability to measure, compare and plan investments in one platform.
With Sellforte’s Marketing Mix Modelling platform, you’ll be able to measure continuously all activities and find optimal investment levels, from week to week, from season to another and stay on top of your game, all the time.
Marketing Mix Modelling platform
Attribution models vs. Sellforte MMM
Based on clicks
Uses information only from conversion mediums
Human on platform biased measurement
Reports looking only backwards with ROI measurements
Takes into account also awareness and consideration mediums
Latest methodology in econometrics
Business model not related to media
Marketing ROI and scenarios for upcoming seasons
Annual time savings
ROI based on current customers
Basket building promotions and marketing effectiveness by stores concepts, campaign types and mediums
Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.
eCommerce & Apps
Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers
Media, Entertainment & Telecom
Holistic picture of marketing effectiveness across product categories, e.g. from phones to subscriptions
FMCG & CPG
Optimizing trade & media investment across brands and markets
Optimizing marketing investments to drive applications across service portfolio