Increase media-driven sales +15 %

Measure and optimize media investments for your real Business KPIs and hit your revenue goals.

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Next Generation MMM for eCommerce and Omnichannel retailers

For decades, advertisers have struggled to measure marketing ROI. Legacy Marketing Mix Models (MMM) promised a lot but delivered little: maintenance burden is high, insights lack granularity, and quality has been questioned. Meanwhile, attribution tools provide granular insights but have strong biases for favoring different media channels.
This has now changed for good. Sellforte's Next Generation MMM solution combines Bayesian MMM with model calibration based on incrementality tests & attribution data. For marketers, this means:
- High quality: ROI measurement & recommendations you can trust
- Granular: Up to campaign-level insights
- Fast start & Easy maintenance: Connect your data in minutes
Sellforte is your everyday tool for allocating marketing budgets more effectively across ad platforms and campaigns, but also for preparing budget & revenue forecast scenarios for the next board meeting.

Measure incrementality and hit your business goals

Sellforte platform integrations and outputs

Main use cases

Measuring ROI

Sellforte provides a single source of truth for media effectiveness. We measure all media channels from Out-Of-Home to digital channels like Meta and Google.

Results will be available on the following levels:

Media type (Own, Digital, Offline)
Media Group (TV, OOH, Paid Social, Paid Search, Display, etc.)
Advertising platform (Facebook Ads, Google, TikTok, Criteo, etc.)
Campaign objective (Awareness, Traffic, Engagement, Leads, etc.)
Bidding strategy (Target CPA, Target ROAS, Maximize conversions, etc.)
Campaign (Facebook retargeting Hats week 24, etc.)

Scenario planning

With Sellforte, you can build budget allocation scenarios for the upcoming year, quarter, month or week. Each scenario includes total sales forecast based on the planned media budget. For example, in annual planning you can look at following scenarios:

Reference: What would happen if we use last year's budget
Optimized same budget: Same total budget, but optimized allocation
Budget optimization: Optimize based on MMM results and let the allocation change by +/- 30 %
Budget optimization: Optimize based on MMM results and let the allocation change as much as possible
Sales target optimization: If my sales target is 37 M€, how much should spend on media and how should I allocate it

Media allocation and Sales forecast

After choosing the most desired scenario you can see the optimal media allocation per week and a full sales forecast that takes into account the historical baseline and scenario's investment outcome.

See how sales forecast changes by applying a baseline adjuster from - to + 10 % based on historical performance.

Use this view to:

Justify investment changes
Justify bigger budgets for media
Talk with your agency about optimal media allocation

How it works?

Next Generation MMM calibrated with experiments and attribution data

Sellforte's methodology for measuring marketing effectiveness is based on the Bayesian Marketing Mix Modelling (MMM) approach, which is broadly considered as the gloden standard in the industry.

As a Next Generation MMM platform, Sellforte's models are calibrated with incrementality tests (conversion lift tests, geo tests, shutdown tests) and attribution data (ad platform, Google Analytics 4, multi-touch attribution). This enables radically more reliable and more accurate ROI tracking for marketing teams.

Number crunching.

+1 B€

optimized media investments

+1 %

more effective media

1 x

ROI for our customers buying Sellforte

Integrates with your favourite mediums and BI tools

“Sellforte has been instrumental in helping us gain a deeper understanding of the short- and long-term impact of our marketing. This has allowed us to devise effective strategies to accelerate growth and maximize ROI.”

Cecilia TaipaleHead of Media

More case studies

Badged Meta Measurement Partner

Sellforte has been accepted as a badged Meta Measurement Partner, which enables Sellforte data scientist to access the best quality data from Meta's channels.