Real-time media optimization.

Optimize and forecast Your marketing-driven e-commerce revenue & profit with Sellforte's Marketing Mix Modeling platform.

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Sellforte Real-time media optimization
    • Musti ja Mirri
    • Cloetta
    • C&A
    • Neste logo
    • Douglas logo
    • Telenor logo
    • Matsmart logo
    • Sunrise logo
    • Stockmann logo
    • Orkla logo
    • Tokmanni
    • Kotipizza

Continuous MMM for eCommerce and Retail

For years marketing has been measured with digital analytics tools, Marketing Mix Modeling projects and in silos. We all know that it's not optimal, but it has been just the way to do it.

Until now.

Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis.

Get ahead. Unleash the impact.

Continuous Marketing Mix Modelling

Continuous Marketing Mix Modeling

Attribution models vs. Sellforte MMM

Attribution models

Based on clicks

Uses information only from conversion mediums


Sunsetting methodology


Human on platform biased measurement


Reports looking only backwards with ROI measurements



Takes into account also awareness and consideration mediums


Latest methodology in econometrics


Business model not related to media


Marketing ROI and scenarios for upcoming seasons

Number crunching.

+1 B€

optimized media investments

+1 %

more effective marketing

1 x

ROI for our customers buying Sellforte

Industry-specific solutions

  • eCommerce

    Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers

  • DTC brands

    Optimize your global digital media investments for the DTC channel and find insights for growth

  • Specialty retail

    Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.

Ready to see the platform in action?

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