Sellforte Media Buyer Agent

Your 24/7 media buyer who executes real-time media buying directly in Meta, Google, TikTok and more to maximize incremental sales and profit.

From recommendation to execution
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Find the campaigns and ad sets with room to grow

Review performance at the level you buy media

Ask Sellforte AI which campaigns and ad sets deserve attention. Compare spend, incremental sales, and returns by platform, account, or campaign, then explore daily trends behind the result.

Find where additional spend can work harder

Use marginal incremental ROAS (miROAS) to compare the expected return on additional spend. Identify opportunities to scale and campaigns where diminishing returns suggest a smaller allocation.

Turn a performance review into a buying decision

Move from “What happened?” to “What should we change?” Ask why a Google campaign or Meta ad set is a priority, and review its modeled opportunity before choosing the next action.

Sellforte AIChat
Which campaigns and ad sets should we review for our next optimization?
Sellforte AI

Google Shopping has the largest projected revenue opportunity. Together, these changes are projected to generate $60,200 in additional revenue over the next 7 days.

Google Ads · Shopping campaignTarget ROAS: 4.85 → 4.03Projected incremental revenue increase: +$44,800 over 7 days.miROAS: 2.56 · Daily spend: $8,285 → $10,828 projected.
Meta · Prospecting ad setCost per result goal: $28 → $31Projected incremental revenue increase: +$10,500 over 7 days.Daily budget limit stays unchanged.
TikTok · Acquisition campaignTarget CPA: $22 → $24Projected incremental revenue increase: +$4,900 over 7 days.Daily budget limit stays unchanged.

Turn campaign insights into optimal bidding changes

Get specific bid and target recommendations

Ask Sellforte AI for the settings to change, including target ROAS, target CPA, and supported ad set bidding parameters. Review the current and proposed values for each campaign or ad set.

Understand the trade-off before changing a target

A lower ROAS target or higher CPA target can give a campaign more room to spend. Review the projected spend and incremental sales together to understand why the model recommends the change.

Keep the recommendation tied to your plan

Compare the proposed changes with your available budget and campaign limits. Ask follow-up questions about the largest adjustments so your team can decide which recommendations to approve.

Sellforte AIChat
What bidding changes would you recommend for our Google Shopping campaign?
Sellforte AI

Review a target ROAS change from 4.85 to 4.03. The model projects more daily spend at the proposed setting.

Current daily spend$8,285
Projected daily spend$10,828

Projected values are planning estimates.

Why lower the ROAS target?
Sellforte AI

The lower target lets Google bid more competitively. With miROAS at 2.56, the model recommends 30.7% more daily spend to capture additional sales.

Put approved media buying decisions into action

Review a clear change list with Sellforte AI

Bring the recommendations together before execution. See which platform, campaign, or ad set will change, the current setting, the proposed setting, and the reasoning behind it.

Approve the changes you want to make

Keep your team in control of media buying. Review the recommendations and confirm the changes before they go live, with the budget impact and campaign context available for the decision.

Apply updates directly to your ad platforms

Media Buyer Agent sends approved changes to connected platforms such as Google, Meta, and TikTok. Put the recommended settings into action without copying each value between interfaces.

Sellforte AIChat
Show me the bidding changes for approval.
Sellforte AI

These three recommendations are ready for your review.

Google Ads · US ShoppingTarget ROAS: 4.85 → 4.03
Meta · US ProspectingCost per result goal: $28 → $31
TikTok · US AcquisitionTarget CPA: $22 → $24
Approved. Apply all three changes.
Sellforte AI

The approved settings have been applied.

Google Ads ✓Meta ✓TikTok ✓

Review the impact of every campaign optimization

See how spend and performance changed

Return to Sellforte AI after the updates and ask what happened. Compare campaign and ad set spend, incremental sales, and returns over the relevant period to see how delivery responded.

Assess results against the modeled alternative

Go beyond a simple before-and-after comparison. Review results against the model’s estimate of what would have happened without the change to understand the incremental impact of the decision.

Use the results to guide the next adjustment

Ask which recommendations deserve another review as performance develops. Use the latest marginal returns and campaign context to decide where to scale further, hold the current setting, or adjust the plan.

Sellforte AIChat
Did last week’s bidding changes improve performance?
Sellforte AI

Yes, mainly from Google Shopping and Meta Prospecting. The model estimates $56,300 in additional sales from $23,100 more spend last week, compared with keeping the previous settings.

Google Ads · Shopping campaign+$45,500 incremental sales · 2.60× return+$17,500 spend. Keep target ROAS at 4.03: this campaign delivered the largest sales gain.
Meta · Prospecting ad set+$9,600 incremental sales · 3.00× return+$3,200 spend. Keep the $31 cost per result goal: each extra dollar generated $3 in sales.
TikTok · Acquisition campaign+$1,200 incremental sales · 0.50× return+$2,400 spend. Return target CPA from $24 to $22: the extra spend generated only $0.50 in sales per dollar.

Bring Media Buyer Agent into your own AI workflows with MCP

Bid review
You

Which bids should we adjust?

AI

Review the proposed ROAS and CPA targets.

Google Ads
You

Where can Shopping scale?

AI

Compare a lower ROAS target with expected spend and incremental sales.

Meta ad sets
You

Which Meta ad sets need attention?

AI

Review incremental returns and recommended changes by ad set.

TikTok bidding
You

Should we raise our target CPA?

AI

Check marginal returns and campaign limits before changing it.

Approval brief
You

Prepare an approval brief.

AI

List each change, its rationale and budget limit.

Activation
You

How do changes go live?

AI

Use Activate or your ad platform workflow.

Impact review
You

Did the bid changes help?

AI

Compare spend and incremental sales after each change.

Team update
You

Summarize our bidding decisions.

AI

I’ll prepare a report of recommendations, approvals and results.

Review bidding recommendations in Claude or ChatGPT

Connect your AI tools to Sellforte through the Model Context Protocol (MCP). Bring campaign performance and optimization insights into the workspace where your team reviews bidding decisions.

Explore which campaigns have room to scale, compare target ROAS or CPA changes, and use marginal incremental returns to understand each recommendation.

Connect recommendations, approvals, and follow-up

Combine Sellforte insights with campaign limits and your team’s plans. Prepare a change list for approval, apply supported changes through Sellforte Activate or your ad platform workflow, then review what happened next.

Explore the connection and available capabilities on the Sellforte MCP page.

Choose the Right Optimization Mode For You

Your workflowWho does what

Manual

Your team manages bids.

Assisted

Sellforte recommends. Your team applies.

Full self-drive

Sellforte recommends and applies.

Set goals & budgetDefine targets and spending limitsMarketerMarketerMarketer
Implement bidding changesApply updates on ad platformsMarketer / AgencyMarketer / AgencySellforte
Recommend bid valuesChoose campaign and ad set bidsMarketer / AgencySellforteSellforte
Measure resultsTrack incremental performanceSellforteSellforteSellforte

Manual

Your team manages bids.

Set goals & budget
Marketer
Implement bidding changes
Marketer / Agency
Recommend bid values
Marketer / Agency
Measure results
Sellforte

Assisted

Sellforte recommends. Your team applies.

Set goals & budget
Marketer
Implement bidding changes
Marketer / Agency
Recommend bid values
Sellforte
Measure results
Sellforte

Full self-drive

Sellforte recommends and applies.

Set goals & budget
Marketer
Implement bidding changes
Sellforte
Recommend bid values
Sellforte
Measure results
Sellforte

Meet the agents powering Sellforte AI

Incrementality
Testing Agent

Understand what worked and decide what to test next.

Test result
Meta Retargeting
7.11 test iROAS
90% interval5.83–8.39
Explore Incrementality Testing Agent

Media Planner
Agent

Find the media mix that makes your budget work harder.

Recommended mix
€100kMonthly budget
Google Search€45k
Meta€35k
YouTube€20k
Explore Media Planner Agent

Media Buyer
Agent

Put your budget and bidding recommendations into action.

Budget updates
ProspectingMeta+15%
ShoppingGoogle+10%
RetargetingMeta−5%
3 budget updates applied
Explore Media Buyer Agent

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