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Why Treating MMM as Just Data Science Can Lead You Astray?
Why treating MMM as just another data science project can lead you astray?
Marketing Mix Modeling

Why Treating MMM as Just Data Science Can Lead You Astray?

Apr 4, 2024 4 min read
How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?
Example: Optimizing the length of an Easter campaign. The results for a 2 week campaign are predicted sales increase by +320K€.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?

Feb 28, 2024 3 min read
How Does Marketing Mix Modeling Improve Annual Budget Planning?
MMM Optimization based on sales targets.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Improve Annual Budget Planning?

Feb 22, 2024 4 min read
How Enterprise Fashion Brands Can Thrive in a New Marketing Era
Fashion marketing's new look – How enterprise fashion companies can thrive in 2022
Fashion Retailers

How Enterprise Fashion Brands Can Thrive in a New Marketing Era

Feb 14, 2024 7 min read
What impact will the loss of cookies have on my business?
What impact will the loss of cookies have on my business?
Marketing Mix Modeling

What impact will the loss of cookies have on my business?

Jan 31, 2024 9 min read
How agencies can benefit from continuous MMM?
How agencies can benefit from continuous MMM?
Marketing Mix Modeling for Agencies

How agencies can benefit from continuous MMM?

Jan 23, 2024 4 min read
Sellforte becomes an official Meta Business Partner for Measurement
Sellforte becomes an official Meta Business Partner for Measurement
Marketing Mix Modeling

Sellforte becomes an official Meta Business Partner for Measurement

Jan 17, 2024 1 min read
Sellforte Customer Happiness Survey 2023 received an NPS of 59
2023 customer happiness

Sellforte Customer Happiness Survey 2023 received an NPS of 59

Dec 14, 2023 7 min read
How Can Marketing Mix Modeling Improve Year-End eCommerce Marketing?
How Can Marketing Mix Modeling Optimize Year-End Marketing for eCommerce?
Marketing Mix Modeling

How Can Marketing Mix Modeling Improve Year-End eCommerce Marketing?

Nov 27, 2023 8 min read
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