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How Can You Unlock the Full Potential of MMM with Campaign Dimensions?
How to unlock the full potential of Marketing Mix Modeling: The crucial role of Campaign Dimensions
Marketing Mix Modeling

How Can You Unlock the Full Potential of MMM with Campaign Dimensions?

Apr 23, 2024 2 min read
Should You Include Branded Search Spend in Marketing Mix Modeling?
Should You Include Branded Keyword Paid Search Spend in Marketing Mix Modeling (MMM)?
Marketing Mix Modeling

Should You Include Branded Search Spend in Marketing Mix Modeling?

Apr 16, 2024 5 min read
How to measure Offline Media with Marketing Mix Modeling?
How to measure Offline Media with Marketing Mix Modeling?
Marketing Mix Modeling

How to measure Offline Media with Marketing Mix Modeling?

Apr 9, 2024 9 min read
Why Treating MMM as Just Data Science Can Lead You Astray?
Why treating MMM as just another data science project can lead you astray?
Marketing Mix Modeling

Why Treating MMM as Just Data Science Can Lead You Astray?

Apr 4, 2024 4 min read
How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?
Example: Optimizing the length of an Easter campaign. The results for a 2 week campaign are predicted sales increase by +320K€.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?

Feb 28, 2024 3 min read
How Does Marketing Mix Modeling Improve Annual Budget Planning?
MMM Optimization based on sales targets.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Improve Annual Budget Planning?

Feb 22, 2024 4 min read
How Enterprise Fashion Brands Can Thrive in a New Marketing Era
Fashion marketing's new look – How enterprise fashion companies can thrive in 2022
Fashion Retailers

How Enterprise Fashion Brands Can Thrive in a New Marketing Era

Feb 14, 2024 7 min read
What impact will the loss of cookies have on my business?
What impact will the loss of cookies have on my business?
Marketing Mix Modeling

What impact will the loss of cookies have on my business?

Jan 31, 2024 9 min read
How agencies can benefit from continuous MMM?
How agencies can benefit from continuous MMM?
Marketing Mix Modeling for Agencies

How agencies can benefit from continuous MMM?

Jan 23, 2024 4 min read
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