Marketing News March
Marketing News March
Mar 31, 2023
2
min read
The spillover effect: How TV affects search engine marketing?
The spillover effect: How TV affects search engine marketing?
Mar 27, 2023
10
min read
The history of econometrics in marketing
The history of econometrics in marketing
Mar 22, 2023
8
min read
How to measure sales uplift of individual media channels?
How to measure sales uplift of individual media channels?
Mar 13, 2023
8
min read
Marketing News February
Marketing News February
Mar 6, 2023
2
min read
What is adstock effect in marketing?
What is adstock effect in marketing?
Feb 28, 2023
4
min read
What is incrementality in marketing – and why it’s vital for marketers to obsess about incrementality?
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What is incrementality in marketing – and why it’s vital for marketers to obsess about incrementality?
Feb 22, 2023
6
min read
Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS
Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS
Feb 22, 2023
13
min read
MTA and MMM compared: which one is better for you?
MTA and MMM compared: which one is better for you?
Feb 7, 2023
11
min read