What is adstock effect in marketing?
What is adstock effect in marketing?
May 17, 2025
4
min read
Advertising response curves: What are they and why do you need them?
Advertising response curves: What are they and why do you need them?
Apr 28, 2025
10
min read
Why Diminishing Return Curves are crucial insights in marketing planning?
Why Diminishing Return Curves are crucial insights in marketing planning?
Apr 28, 2025
9
min read
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Apr 24, 2025
3
min read
What is Causal Marketing Mix Modeling (MMM)?
What is Causal Marketing Mix Modeling (MMM)?
Mar 7, 2025
10
min read
What is Causal Attribution in Marketing?
What is Causal Attribution in Marketing?
Mar 7, 2025
8
min read
Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Aug 12, 2024
10
min read