Sellforte Activate

Sellforte Activate takes the budget and bidding recommendations from your MMM and lets you apply them directly to your Google and Meta campaigns in a single click, without switching platforms, exporting data, or manual entry.
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How Sellforte Activate works

The Sellforte Activate grid puts every budget and bidding recommendation across your Google and Meta campaigns in one place. Filter by platform, channel, account, campaign, ad set, country, or date range to focus on exactly what matters. Sort by impact, miROAS, or spend to surface the highest-priority changes first. Save presets for your most-used views, switch between card, list, and column layouts, and export whenever you need to share.

Sellforte Activate recommendations grid showing scaling opportunities and efficiency improvements across Google and Meta campaigns

Step 1: Get recommendations for every campaign and ad set

Sellforte Activate surfaces a recommendation for each of your Google and Meta campaigns. For Google, recommendations are at the campaign level. For Meta, recommendations go down to the ad set level, across CBO, ABO, and hybrid setups. Each recommendation shows the metric being changed (daily budget, bid value, or target ROAS), the current and recommended values, miROAS, and the expected daily incremental sales impact. Recommendations are labeled as scaling opportunities or efficiency improvements.

Sellforte Activate recommendation cards showing daily incremental sales impact and miROAS for Meta and Google campaigns

Step 2: Review each recommendation

Each recommendation opens a full detail view with the proposed change, a plain-language explanation of why it is recommended, the incremental sales impact, miROAS, and the complete campaign and ad set context. Review the rationale and check the current and proposed bid or budget values before deciding what to apply.

Sellforte Activate detail view showing recommendation rationale, incremental sales impact, miROAS, and campaign context

Step 3: Apply directly to Google or Meta

A confirmation step shows the current and target bid values and lets you override with a custom value before anything goes live. Nothing is applied automatically. The recommendation is a starting point and the final number is always yours to confirm. Apply one recommendation at a time or batch multiple changes in a single confirmation. Approved changes go live on the ad platform without leaving Sellforte Activate.

Sellforte Activate Apply Recommendation confirmation dialog showing current and target bid values with custom override option

Make decisions grounded in true incremental return

Platform-reported ROAS gives credit to clicks and views, which overstates what your media actually contributed. Marginal Incremental ROAS (miROAS) measures the return on your next dollar, so you scale what is truly working and pull back where you are paying for revenue you would have earned anyway. Every Sellforte Activate recommendation is sourced from causal MMM, grounded in real incremental return.

Learn more about miROAS →

Sellforte miROAS illustration showing marginal incremental return on ad spend

Built for enterprise performance teams

Sellforte Activate is designed for ecommerce and retail brands managing significant Google and Meta budgets, without the complexity of manual optimization or quarterly consulting cycles.

Enterprise-grade incrementality science

Every recommendation is powered by causal MMM and calibrated with incrementality experiments, delivering daily decisions grounded in true incremental return.
Enterprise-grade incrementality science

500+ data connectors

Sellforte connects to your ad platforms, analytics tools, and data sources out of the box, with automatic historical backfill and daily refresh.
500+ data connectors

Official Google and Meta partner

Sellforte holds official partner status with Google and Meta, giving customers access to platform insights, co-marketing, and partner-backed support.
Official Google and Meta partner

Always-on model, not quarterly reports

Sellforte runs continuously, refreshing the model daily so recommendations reflect what is happening in your campaigns now, not three months ago.
Always-on model, not quarterly reports
$1B+

Media Optimized

More than $1 billion dollars in annual media spend is optimized with Sellforte across global markets and every major ad channel.

22

Live Markets

From North America to Europe to APAC, Sellforte runs always-on measurement for brands operating across borders, currencies, and cultures.

20+

$1B+ Customers

Sellforte is trusted by some of the world's largest retail and ecommerce brands, including businesses operating at global enterprise scale.

64

NPS in 2026

Rated exceptional by our customers, our enterprise ecommerce NPS reached 83 in 2026, among the top-rated platforms in MMM.

See Sellforte Activate in action

Sellforte Activate FAQ

Who is Sellforte Activate for?

Sellforte Activate is built for ecommerce and retail performance teams managing significant annual marketing budgets across Google and Meta, typically brands running €50M or more in annual media investment across both platforms. It is designed for teams who want to replace platform-reported optimization with incrementality-based decision making.

What is Sellforte Activate?

Sellforte Activate is the execution layer between MMM and live campaign management. It applies incrementality-based budget and bidding recommendations directly to Google Ads and Meta Ads without leaving the Sellforte platform. Read the full launch post →

How is Activate different from optimizing inside Google or Meta?

Google and Meta optimize for their own reported metrics, which consistently overstate paid media contribution. Activate recommendations are grounded in miROAS, which measures true incremental return rather than platform attribution.

Which campaigns does Activate support?

Activate operates at the campaign level for Google Ads and at the campaign and ad set level for Meta Ads, across CBO, ABO, and hybrid Meta setups.

Do changes apply automatically?

No. Every recommendation requires explicit review and approval before anything goes live. You can also override the recommended value with a custom target before applying.

Where can I learn more about Sellforte Activate?

Read the launch posts for the full story on how Sellforte Activate works and what it delivers:

Introducing Sellforte Activate: Apply Your MMM Recommendations Directly to Your Ad Platforms →

Introducing Sellforte Activate for Meta: Push MMM Recommendations into Daily Campaign Execution →

How does Sellforte handle data security?

Sellforte meets enterprise IT and data security requirements with data processing agreements, role-based access controls, and global GDPR compliance. Your data is never used to train models for other customers or shared outside your organization.

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