Outdated on Arrival: How Fressnapf Moved from Static Marketing Measurement to Continuous Omnichannel Growth Steering
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Outdated on Arrival: How Fressnapf Moved from Static Marketing Measurement to Continuous Omnichannel Growth Steering
November 11, 2026
Maike von Runkel from Fressnapf | Maxi Zoo, Friederike Thackwell from Google, and Juha Nuutinen from Sellforte show how Fressnapf replaced static, months-late MMM reports with continuous omnichannel growth steering across stores and ecommerce.
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