Cross-channel Attribution: Count every conversion once
Stop adding together conflicting conversion numbers from every ad platform. Sellforte Incremental Pixel creates a cross-channel attribution layer anchored to the sales that actually happened, so each conversion enters your measurement once and credit can be distributed across the marketing touchpoints Sellforte observes.
Incrementality Calibration: Credit marketing for what it actually caused
Traditional attribution tells you which touchpoints were associated with a conversion. Sellforte goes further by calibrating attribution with causal evidence from Conversion Lift, GeoLift, and MMM, helping correct lower-funnel over-credit and reveal impact that click-based attribution can miss.
Daily Optimization: Make better campaign decisions with incremental performance
Bring causal measurement closer to the decisions performance teams make every day. Use granular attribution to understand where platform-reported performance is over or understating impact, identify stronger and weaker campaigns, and optimize towards incremental sales rather than attributed conversions alone.
Modern Measurement: Connect attribution, experiments, and MMM
No single measurement methodology answers every marketing question. Attribution provides the speed and granularity needed for daily optimization, experiments establish causal truth, and MMM guides broader cross-channel investment decisions. Sellforte brings all three together so tactical decisions are grounded in the same measurement system as strategic planning. Sellforte Pixel and MTA launch …
Causal Calibration: Correct for what a pixel cannot see
No pixel observes every customer journey. Consent choices, devices, browsers, and unclicked ad exposures all create gaps in individual-level tracking. Sellforte does not pretend those touchpoints are visible. Instead, experiments and MMM provide aggregate causal evidence that can be used to correct systematic over- or under-measurement in attribution.
Flexible Attribution: Use Sellforte Pixel or bring your existing data
Already have an established attribution stack? Keep it. Sellforte can calibrate existing attribution data using incrementality and MMM, or Sellforte Incremental Pixel can provide the native journey-data foundation for Incremental Attribution. The important part is not where the raw attribution originates but calibrating it towards incremental impact.
Privacy-conscious Tracking: Collect the signals you need
Get started with ready-made Google Tag Manager snippets and built-in tools for generating and validating tracking events. Sellforte Pixel is designed around consent choices, tracks consenting visitors, and does not collect user IDs, email addresses, or payment data by default.
