All TopicsMarketing Mix ModelingMarketingProduct UpdatesMarketing Mix Modeling MethodologyMarketing Mix Modeling for eCom/DTC brandsSellforte LabsAttribution ModelingIncrementality TestingMarketing Mix Modeling GuidesMarketing Mix Modeling for AgenciesPromotion EffectivenessAgentic MMMEcommerce MeasurementFashion RetailersData/Marketing ScienceROMIMarketing Mix Modeling trendsFounder StoriesSellforte News
How to Unify Marketing Measurement for Ecommerce: 7 Lessons from bonprix
Anika Kreißl from bonprix, Friederike Thackwell from Google, and Juha Nuutinen from Sellforte, the three speakers of a webinar on unifying marketing measurement.
Marketing Mix Modeling

How to Unify Marketing Measurement for Ecommerce: 7 Lessons from bonprix

Jun 8, 2026 9 min read
How to Choose a Conversational AI Tool for MMM and Incrementality Testing: 49 Evaluation Criteria
Marketing Mix Modeling

How to Choose a Conversational AI Tool for MMM and Incrementality Testing: 49 Evaluation Criteria

May 29, 2026 18 min read
5 Best Conversational AI Tools for MMM and Incrementality Testing in 2026: An In-Depth Comparison
Marketing Mix Modeling

5 Best Conversational AI Tools for MMM and Incrementality Testing in 2026: An In-Depth Comparison

May 26, 2026 52 min read
Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)
Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)
Marketing Mix Modeling

Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)

May 8, 2026 6 min read
What Changes When Ecommerce and Retail Teams Switch to Incremental ROAS?
Ecommerce and retail marketer switching from attributed ROAS to incremental ROAS
Marketing Mix Modeling

What Changes When Ecommerce and Retail Teams Switch to Incremental ROAS?

Apr 30, 2026 4 min read
Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)
Marketing Mix Modeling

Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)

Apr 30, 2026 3 min read
Agentic MMM in Action: The World’s First End-to-End Workflow for Ecommerce and Retail
Agentic MMM in Action: The World's First End-to-End Workflow for Ecommerce and Retail
Marketing Mix Modeling

Agentic MMM in Action: The World’s First End-to-End Workflow for Ecommerce and Retail

Mar 31, 2026 4 min read
Best Real-Time MMM Tools for Ecommerce Brands: Software That Delivers Instant Marketing Insights
Marketing Mix Modeling

Best Real-Time MMM Tools for Ecommerce Brands: Software That Delivers Instant Marketing Insights

Mar 12, 2026 20 min read
Best MMM Solutions for Retail Brands: Top Marketing Mix Modeling Platforms (2026)
Marketing Mix Modeling

Best MMM Solutions for Retail Brands: Top Marketing Mix Modeling Platforms (2026)

Mar 10, 2026 8 min read
12345