MMM Pilot Best Practices: 4 Steps to Plan, Run & Scale Your Marketing Mix Modeling Pilot
MMM Pilot Best Practices: 4 Steps to Plan, Run & Scale Your Marketing Mix Modeling Pilot
Nov 5, 2025
4
min read
The Rise of Agentic MMM (Marketing Mix Modeling): How AI Is Transforming Media Optimization
The Rise of Agentic MMM (Marketing Mix Modeling): How AI Is Transforming Media Optimization
Nov 3, 2025
10
min read
The Missing 24%: Why MMM Without Promotions Behaves Like Last-Click
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The Missing 24%: Why MMM Without Promotions Behaves Like Last-Click
Oct 27, 2025
10
min read
25 Marketing Mix Modeling Tools for Accelerating Growth in 2026
25 Marketing Mix Modeling Tools for Accelerating Growth in 2026
Oct 14, 2025
18
min read
From Channels to Ad Sets: Sellforte's Journey to Ad Set level miROAS
From Channels to Ad Sets: Sellforte's Journey to Ad Set level miROAS
Oct 3, 2025
5
min read
Bid Optimization: How to Calculate the Optimal Bid Values for Your Campaigns Using miROAS
Bid Optimization: How to Calculate the Optimal Bid Values for Your Campaigns Using miROAS
Sep 24, 2025
5
min read
ROAS, iROAS, miROAS: Choosing the Right KPI for Optimizing Media Spend
ROAS, iROAS, miROAS: Choosing the Right KPI for Optimizing Media Spend
Sep 22, 2025
6
min read
Marginal Incremental ROAS (miROAS): What is it? And why does it matter to marketers?
Marginal Incremental ROAS (miROAS): What is it? And why does it matter to marketers?
Sep 17, 2025
4
min read
6 Reasons eCommerce & DTC Brands Should Use Marketing Mix Modeling (MMM)
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6 Reasons eCommerce & DTC Brands Should Use Marketing Mix Modeling (MMM)
Sep 3, 2025
4
min read