The history of econometrics in marketing
The history of econometrics in marketing
May 17, 2025
8
min read
Sellforte becomes an official Meta Business Partner for Measurement
Sellforte becomes an official Meta Business Partner for Measurement
Apr 30, 2025
1
min read
What impact will the loss of cookies have on my business?
What impact will the loss of cookies have on my business?
Apr 29, 2025
9
min read
How does Sellforte's pricing work?
How does Sellforte's pricing work?
Apr 29, 2025
6
min read
Advertising response curve – The curves that make-or-break campaign profitability
Advertising response curve – The curves that make-or-break campaign profitability
Apr 29, 2025
6
min read
Why treating MMM as just another data science project can lead you astray?
Why treating MMM as just another data science project can lead you astray?
Apr 29, 2025
4
min read
How to measure Offline Media with Marketing Mix Modeling?
How to measure Offline Media with Marketing Mix Modeling?
Apr 29, 2025
9
min read
Should You Include Branded Keyword Paid Search Spend in Marketing Mix Modeling (MMM)?
Should You Include Branded Keyword Paid Search Spend in Marketing Mix Modeling (MMM)?
Apr 29, 2025
5
min read
How to unlock the full potential of Marketing Mix Modeling: The crucial role of Campaign Dimensions
How to unlock the full potential of Marketing Mix Modeling: The crucial role of Campaign Dimensions
Apr 29, 2025
2
min read