Sellforte is an always-on Marketing Mix Modeling, incrementality testing, and attribution correction platform built for omnichannel fashion retailers.
It measures the true incremental sales impact of every media channel, across stores, ecommerce, and offline, and delivers campaign- and ad-set-level budget recommendations, updated continuously rather than quarterly.
Sellforte models your full commercial picture: paid social, search, TV, digital out of home, print, radio, email, and ecommerce, alongside promotions, item level discounts, category mechanics, seasonality, and weather.
It understands that a Spring campaign, a Back-to-School push, a Black Friday buildup, and always-on performance activity all behave differently and should be measured differently. And it knows that media performs differently across product groups, which is why it models those separately too.
It runs continuously, not quarterly. Most customers connect their data in under 30 minutes and see initial model outputs within a few weeks of starting onboarding.
Understand how much of your sales is driven by media
Sellforte decomposes your sales into three layers: base sales you would have achieved without any media or promotions, promotion-driven sales generated by your commercial activity, and true media-driven incremental sales.
This separation is what makes every downstream decision reliable. You know what media actually added, not what attribution credited it with.
Measure how media drives both store and ecommerce revenue
More than 50% of the revenue impact from digital channels like Paid Social can land in stores rather than ecommerce. Click-based tools miss it entirely and cause chronic underinvestment in the channels that drive in-store footfall.
Sellforte models the full cross-channel impact of every media dollar, connecting digital spend to both online and offline outcomes so high-performing channels get the budget they deserve.
Measure offline media with the same ROI metrics as digital
TV, digital out of home, print, and radio cannot be evaluated with clicks. But leaving them unmeasured makes full media mix optimization impossible.
Sellforte measures incremental sales impact for every offline channel using the same causal MMM framework as digital, so you can compare and optimize across your entire media mix with consistent, comparable metrics.
Measure the full funnel, not just the last click
Awareness channels drive customers who never click on an ad. Paid Social can be 2x to 17x more effective than last-click shows.
Sellforte covers every stage from Paid Video and awareness campaigns through to demand capture, so upper funnel channels get credit for the revenue they generate, and saturated demand-capture channels stop absorbing budget they do not justify.
Measure which channels work across campaign types, product categories, and commercial conditions
A Spring campaign, a Summer sale, and a Black Friday buildup all behave differently. So does a cold autumn week versus a mild one, or a 20% off promotion versus a full-price period.
Sellforte models how media performs across campaign types, product groups, seasonality, weather patterns, and major commercial events, giving you measurement that reflects the full complexity of fashion retail and outputs granular enough to act on, not just report on.
Optimize budgets at every level, from annual planning to next week
Sellforte supports budget decisions at three levels simultaneously. At the campaign level, it recommends optimal spend for each individual campaign. At the channel level, it recommends how to allocate budget across your full media mix. At the pacing level, it recommends the right channel-level budget for each week.
One platform covers your annual planning cycle, your quarterly reallocation, and your in-flight weekly optimization. With Sellforte Activate, you can apply these campaign- and ad-set-level recommendations directly inside Meta, Google, and TikTok campaign management.
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Discover how Odlo used Sellforte to quantify the effect of weather on demand, adapt media investments in real time, and achieve +21.4% higher marketing ROI.
How Tchibo Turned a 40% Budget Imbalance Insight into +9% ROAS Efficiency with Sellforte & MMM
Discover how Tchibo used Sellforte’s MMM to uncover a 40% budget imbalance, rebalance its media mix, and improve ROAS efficiency by 9% in its Kids Clothing campaign.
Response curves: Know exactly where each channel sits on the saturation curve
In fashion retail, media budgets move fast and campaign cycles are short. Every dollar invested in a saturated channel is a dollar that would have worked harder somewhere else.
Sellforte models marginal response curves for every channel in your mix, so you can see whether Paid Social still has room to scale, whether branded search is already saturated, and what the next dollar in each one would actually return. That is the number your daily optimization decisions should be based on, not blended ROAS.
Media metrics: Understand what is driving shifts in your ROI
In fashion ecommerce, ROI moves constantly, across seasons, promotions, and product mix changes. Media metrics from your ad platforms tell you why. A sudden improvement in PMAX performance might be explained by a 15% rise in Average Order Value during a new collection launch, not a change in media efficiency.
Sellforte surfaces ad platform metrics alongside MMM results so your team can separate true performance shifts from commercial ones, and make smarter decisions because of it.
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