How to Measure the True Effectiveness of TikTok Ads?
How to Measure the True Effectiveness of TikTok Ads?
TikTok has quickly evolved from a popular social media app to one of the fastest-g…
Apr 18, 2025
6
min read
The 3 Danger Zones of Last-Click (And How to Avoid Them)
The 3 Danger Zones of Last-Click (And How to Avoid Them)
If you're relying on Last-Click attribution to measure your marketing effectivenes…
Mar 25, 2025
3
min read
From Last-click to Marketing Mix Modeling (MMM): Unlock +6.5% more sales
From Last-click to Marketing Mix Modeling (MMM): Unlock +6.5% more sales
For years, performance marketing teams have relied on last-click attribution as th…
Feb 18, 2025
8
min read
How to measure Meta correctly? Part 2: Add offline sales impact
How to measure Meta correctly? Part 2: Add offline sales impact
Most performance marketing teams are not measuring the full impact of their Meta c…
Nov 7, 2024
6
min read
How to measure Meta correctly? GA4 vs. MTA vs. MMM
How to measure Meta correctly? GA4 vs. MTA vs. MMM
Before adopting Marketing Mix Modeling (MMM), many of our customers have been usin…
Sep 17, 2024
4
min read