Sellforte blog

Can MMM and Incrementality testing measure the full sales impact of mid-funnel and top-of-funnel campaigns?

Marketing Mix Modeling

Can MMM and Incrementality testing measure the full sales impact of mid-funnel and top-of-funnel campaigns?

Aug 13, 2026 6 min read

Product Updates

Introducing Sellforte Activate for TikTok: Measure TikTok's True Incremental Impact and Turn It Into Action

Aug 12, 2026 6 min read

Full iROAS vs immediate iROAS: stacked bar chart showing the CLV term adds 50 to 150 percent on top of immediate iROAS

Marketing Mix Modeling

Full iROAS: How to measure the total impact of marketing in Ecommerce

Aug 6, 2026 7 min read

Marketing Mix Modeling

What Does Operationalizing MMM Mean? A Complete Guide

Jun 30, 2026 10 min read

Product Updates

Introducing Promotions Agent: AI-Powered Promotion Intelligence for Retail & Ecommerce Brands

Jun 10, 2026 5 min read

Anika Kreißl from bonprix, Friederike Thackwell from Google, and Juha Nuutinen from Sellforte, the three speakers of a webinar on unifying marketing measurement.

Marketing Mix Modeling

How to Unify Marketing Measurement for Ecommerce: 7 Lessons from bonprix

Jun 8, 2026 9 min read

Incrementality Testing

How to Choose an Incrementality Testing Tool: 31 Evaluation Criteria

May 29, 2026 15 min read

Marketing Mix Modeling

How to Choose a Conversational AI Tool for MMM and Incrementality Testing: 48 Evaluation Criteria

May 29, 2026 18 min read

Product Updates

Introducing Sellforte Activate for Meta: Push MMM Recommendations into Daily Campaign Execution

May 27, 2026 6 min read