Sellforte blog

Introducing Promotions Agent: AI-Powered Promotion Intelligence for Retail & Ecommerce Brands

Introducing Promotions Agent: AI-Powered Promotion Intelligence for Retail & Ecommerce Brands

Jun 10, 2026 5 min read
How to Unify Marketing Measurement for Ecommerce: 7 Lessons from bonprix
Anika Kreißl from bonprix, Friederike Thackwell from Google, and Juha Nuutinen from Sellforte, the three speakers of a webinar on unifying marketing measurement.

How to Unify Marketing Measurement for Ecommerce: 7 Lessons from bonprix

Jun 8, 2026 9 min read
How to Choose an Incrementality Testing Tool: 31 Evaluation Criteria

How to Choose an Incrementality Testing Tool: 31 Evaluation Criteria

May 29, 2026 15 min read
How to Choose a Conversational AI Tool for MMM and Incrementality Testing: 48 Evaluation Criteria

How to Choose a Conversational AI Tool for MMM and Incrementality Testing: 48 Evaluation Criteria

May 29, 2026 18 min read
Introducing Sellforte Activate for Meta: Push MMM Recommendations into Daily Campaign Execution

Introducing Sellforte Activate for Meta: Push MMM Recommendations into Daily Campaign Execution

May 27, 2026 6 min read
5 Best Conversational AI Tools for MMM and Incrementality Testing in 2026: An In-Depth Comparison

5 Best Conversational AI Tools for MMM and Incrementality Testing in 2026: An In-Depth Comparison

May 26, 2026 53 min read
Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)
Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)

Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)

May 8, 2026 6 min read
Best Incrementality Testing Tools in 2026: In-depth Vendor Comparison

Best Incrementality Testing Tools in 2026: In-depth Vendor Comparison

May 7, 2026 33 min read
What Changes When Ecommerce and Retail Teams Switch to Incremental ROAS?
Ecommerce and retail marketer switching from attributed ROAS to incremental ROAS

What Changes When Ecommerce and Retail Teams Switch to Incremental ROAS?

Apr 30, 2026 4 min read