Sellforte blog (8)

Explore the intricacies of optimizing eCommerce KPIs using Marketing Mix Modeling (MMM). Revenue Metrics.

Marketing Mix Modeling

How Can MMM Help Optimize eCommerce Revenue Metrics?

Sep 5, 2023 6 min read

How Can MMM Help Optimize eCommerce KPI Challenges?

Marketing Mix Modeling

How Can MMM Help Optimize eCommerce KPI Challenges?

Sep 4, 2023 11 min read

Advertising response curve – The curves that make-or-break campaign profitability

Marketing Mix Modeling

Advertising response curve – The curves that make-or-break campaign profitability

Aug 3, 2023 6 min read

Lightweight MMM Budget optimizer

Marketing Mix Modeling

Marketing Budget Optimization: Lightweight MMM vs SaaS MMM

Jun 7, 2023 14 min read

Compared: Last-click attribution and Media Mix Modeling (MMM)

Compared: Last-click attribution and Media Mix Modeling (MMM)

May 30, 2023 7 min read

Optimizing Google and Facebook advertising can be tricky due to different way of measurement

Marketing Mix Modeling

How to optimize Google and Facebook Ads spend?

May 24, 2023 5 min read

Unlock the secrets of success in the dynamic world of fashion retail with Marketing Mix Modeling (MMM).

Marketing Mix Modeling

How to master Marketing Mix Modeling in fashion retail?

May 11, 2023 8 min read

What’s the value of MMM to an omnichannel retailer?

Marketing Mix Modeling

What’s the value of MMM to an omnichannel retailer?

May 3, 2023 4 min read

How to master Marketing Mix Modeling in grocery retail?

Marketing Mix Modeling

How to master Marketing Mix Modeling in grocery retail?

Apr 13, 2023 7 min read