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How Marketing Mix Modeling Enables Ongoing Tactical Optimization?
How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?
Marketing Mix Modeling for Agencies

How Marketing Mix Modeling Enables Ongoing Tactical Optimization?

May 5, 2024 4 min read
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
Marketing Mix Modeling

What is the difference? Marketing Mix Modeling vs Media Mix Modeling

May 3, 2024 4 min read
How to Set a Target ROAS That Reflects True Incrementality
How to set a Target ROAS that takes true incrementality of the campaign into account?
Marketing Mix Modeling

How to Set a Target ROAS That Reflects True Incrementality

Apr 28, 2024 4 min read
How Can You Unlock the Full Potential of MMM with Campaign Dimensions?
How to unlock the full potential of Marketing Mix Modeling: The crucial role of Campaign Dimensions
Marketing Mix Modeling

How Can You Unlock the Full Potential of MMM with Campaign Dimensions?

Apr 23, 2024 2 min read
Should You Include Branded Search Spend in Marketing Mix Modeling?
Should You Include Branded Keyword Paid Search Spend in Marketing Mix Modeling (MMM)?
Marketing Mix Modeling

Should You Include Branded Search Spend in Marketing Mix Modeling?

Apr 16, 2024 5 min read
How to measure Offline Media with Marketing Mix Modeling?
How to measure Offline Media with Marketing Mix Modeling?
Marketing Mix Modeling

How to measure Offline Media with Marketing Mix Modeling?

Apr 9, 2024 9 min read
Why Treating MMM as Just Data Science Can Lead You Astray?
Why treating MMM as just another data science project can lead you astray?
Marketing Mix Modeling

Why Treating MMM as Just Data Science Can Lead You Astray?

Apr 4, 2024 4 min read
How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?
Example: Optimizing the length of an Easter campaign. The results for a 2 week campaign are predicted sales increase by +320K€.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?

Feb 28, 2024 3 min read
How Does Marketing Mix Modeling Improve Annual Budget Planning?
MMM Optimization based on sales targets.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Improve Annual Budget Planning?

Feb 22, 2024 4 min read
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