Sellforte unifies Marketing Mix Modeling, Incrementality Testing, and Attribution into a single, always-on platform so your media measurement, promotional evaluation, and budget optimization are no longer three separate workstreams producing contradictory numbers. Attribution here means correcting last-click bias, not replacing your ad platforms, and Sellforte shows which of their reported conversions were truly incremental.
Sellforte models your full commercial picture: paid social on Meta and TikTok, search on Google, TV, radio, out-of-home, digital display, delivery platform spend, and in-store activity, alongside promotional calendars, LTO mechanics, daypart patterns, and competitive dynamics.
It understands that a national brand campaign, a local franchisee push, a two-week value offer, and a delivery platform exclusive all behave differently and should be measured differently. And it knows that media performs differently across markets, restaurant formats, and dayparts, which is why it models those separately.
And it runs continuously, not once a year.
Separate true incremental sales from promotional noise
Sellforte decomposes your restaurant sales into three layers: base sales you would have achieved without any marketing, promotion-driven sales generated by your LTO and value mechanics, and true media-driven incremental sales. This separation is what makes every downstream decision reliable.
For QSR brands running near-constant promotional activity, knowing what media actually added, rather than what a platform reported, is the difference between genuinely optimizing your mix and just shifting budget around.
Measure how media and promotions interact, not how they perform alone
Promotions drive transaction volume and media drives traffic into promotional windows, but when these effects are not modeled together you either over-credit media that ran during a strong LTO or under-invest in media that amplifies promotional uplift.
Sellforte models the joint effect of media and promotions across your full commercial calendar, so you understand which combinations drive the most incremental restaurant traffic rather than which channels simply look best in a platform dashboard.
Measure offline media with the same ROI metrics as digital
TV, radio, and out-of-home cannot be evaluated with clicks, but in QSR, where traditional media still drives significant foot traffic, leaving them unmeasured makes full media mix optimization impossible.
Sellforte measures the incremental sales impact of every offline channel using the same causal MMM framework as digital, so you can compare and optimize across your entire mix with consistent metrics rather than defending offline spend with qualitative arguments.
Connect short-term activation to long-term brand equity
QSR brands that focus exclusively on tactical media can optimize their way into short-term efficiency while eroding the brand strength that sustains base sales.
Sellforte's dual Short-Term and Long-Term MMM framework shows you both: which campaigns are driving transactions this week and which brand investments are building baseline sales over months.
Start in one pilot market and scale the same framework across all of them
Multi-market QSR operators need one framework that works across markets with different media environments, different data maturity, and different sales cadences, and that makes performance genuinely comparable across all of them.
Sellforte is built for exactly this. Start with a single pilot market to prove the model, then expand to additional countries or brands using the same platform, the same methodology, and output metrics that marketing, finance, and leadership can all trust.
Optimize budgets at every level, from annual planning to next week
Sellforte supports budget decisions at three levels simultaneously: optimal spend per campaign or LTO window, allocation across your full media mix, and the right channel-level budget for each week of the plan. Sellforte Optimizer generates these recommendations at the campaign and ad-set level and Sellforte Activate pushes them directly into Meta, Google, and TikTok, so daily execution keeps pace with daily measurement. This replaces the quarterly consulting readout with weekly, platform-ready recommendations.
One platform covers your annual media planning cycle, your quarterly franchise budget review, and your in-flight optimization between now and the next promotional window, without switching between tools or reconciling conflicting outputs.
Kotipizza: +83% ROI improvement through continuous ROMI modeling
Discover how the Nordic pizza category leader used Sellforte to achieve an +83% improvement in marketing ROI and a +144% increase in media-driven sales uplift with Sellforte.
MAX Burgers: Connecting short-term activation to long-term brand growth
Discover how a challenger QSR brand used Sellforte's dual Short-Term and Long-Term MMM framework to identify which channels delivered the strongest brand equity returns, rebalance tactical and brand investment, and justify media spend to leadership with hard sales data.
Annual media planning is where QSR budgets are won or lost — don't go in without the numbers.
QSR brands that optimize based on true incrementality, not platform ROAS or outdated MMM studies, consistently find reallocation opportunities before budgets are locked.
Whether you're heading into media planning, preparing for a new market pilot, or trying to quantify the value of your brand campaigns ahead of a franchise budget review, now is the right time to see what Sellforte finds in your data.
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