Sellforte Media Planner Agent

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Plan your media mix with Sellforte AI

Find a stronger allocation at the same budget

Ask Sellforte AI to compare your current media plan with an optimized allocation. See which channels should receive more or less investment and how the changes affect projected incremental sales. Use marginal incremental ROAS (miROAS) to understand where the next dollar is expected to work hardest.

Plan spend across weeks, months and quarters

Choose the period you need to plan, then explore both channel allocation and weekly pacing. Sellforte’s optimizer accounts for changes in demand over time, so you can concentrate investment in the weeks with stronger opportunities.

Keep the plan within your business constraints

Build scenarios around channel spending limits, campaign dates and committed budgets. Review the assumptions with your team, then compare plans on a consistent basis. Explore the planning controls in Sellforte Optimizer.

Sellforte AIChat

Optimize next month’s media mix at the same total budget. Show where spend should change and the expected sales impact.

Sellforte AI

Total media budget$4.68M

Current allocation$17.22M

Optimized allocation$17.89M

+3.9% projected incremental sales at the same spend

Compare scenarios when your media budget changes

Reduce spend with a clear view of the trade-off

When finance asks for a smaller budget, create a new allocation for that spending level. Compare projected sales with the current plan and identify where reductions are expected to have the least incremental impact. A 10% budget cut does not imply a 10% sales decline.

Decide where additional investment should go

Model a larger budget to see which channels can absorb more spend efficiently. Compare the additional sales with the extra investment, taking account of response curves and saturation. This gives you a clearer basis for a budget request.

Make scenarios comparable before choosing a plan

Keep the planning period and business assumptions consistent across the scenarios. Ask Sellforte AI to summarize how spend, incremental sales and returns change, then explain the trade-off between growth and efficiency for the team making the decision.

Sellforte AIChat

Compare our current budget with a 10% cut and a 10% increase. Explain the sales and efficiency trade-offs.

Sellforte AI

Lower budget−10% investment

$4.212M

Current budgetBaseline for comparison

$4.680M

Higher budget+10% investment

$5.148M

Compare projected incremental sales, iROAS and the return on the budget difference.

Forecast the sales impact of your media plan

See what media is expected to contribute

Ask for a forecast of the incremental sales generated by your planned media spend. Compare the current and optimized allocations by channel to understand which changes drive the difference in the modeled outcome.

Separate media, base demand and promotions

Review media-driven sales alongside base sales and promotion-driven sales. This helps your team distinguish the contribution of advertising from demand that would exist without it, and from the effect of planned promotional activity.

Connect the forecast to the business target

Use the forecast to discuss whether the plan supports your monthly or quarterly sales goal. Compare investment levels and allocation options while keeping seasonality and promotion assumptions visible. Revisit the plan as results arrive and the outlook changes.

Sellforte AIChat

Forecast next quarter’s sales. Separate base sales, promotions and media, and compare our current plan with the optimized mix.

Sellforte AI

With the same $14.04M media budget, the optimized plan forecasts $161.67M in total sales next quarter—$2.01M more than the current mix.

Sales forecast	Current	Optimized
Base sales	$90.00M	$90.00M
Promotions	$18.00M	$18.00M
Media-driven sales	$51.66M	$53.67M
Total sales	$159.66M	$161.67M

Base demand and the promotion calendar stay the same. Reallocating spend toward channels with stronger marginal returns adds 3.9% more media-driven sales, lifting total sales by 1.3%.

Optimize spend at campaign and ad-set level

Find where there is room to scale

Move from a channel-level plan into the campaigns and ad sets behind it. Ask which investments have the strongest incremental opportunity, where returns are weakening, and which areas deserve a closer review before receiving more budget.

Translate the opportunity into a specific change

Review recommendations for budgets, target ROAS, target CPA and other supported bidding parameters. Ask Sellforte AI to explain the proposed change alongside its projected spend and incremental impact. See the detailed recommendations in Sellforte Performance.

Review recommendations before putting them into action

Compare the current and recommended settings, then decide which changes to approve. Keep your campaign objectives and operating constraints in view. Use the results of previous changes to inform the next round of planning and optimization.

Sellforte AIChat

Which Google campaigns and Meta ad sets should we scale? Show the recommended changes and explain why.

Sellforte AI

GoogleUS_Shopping_All

Target ROAS

4.85→4.03

Projected daily spend: $8,285 → $10,828

Expected incremental revenue increase+$9,338/ day

Meta ProspectingBroad_Purchase

Daily budget

$6,200→$6,621

Expected incremental revenue increase+$735/ day

Bring Media Planner Agent into your AI workflows

Budget allocation

You

Where should we invest next?

I’ll compare channel allocations using marginal incremental returns.

Spend pacing

You

How should we pace spend next month?

I’ll compare weekly spend with expected demand and your campaign dates.

Campaign optimization

You

Which campaigns have room to scale?

I’ll compare campaign and ad-set budget and bid recommendations.

Budget scenarios

You

What if we cut the budget by 10%?

I’ll compare projected incremental sales and iROAS with the current plan.

Marginal returns

You

Where should the next euro go?

I’ll compare the return on additional spend in each channel.

Sales forecast

You

What sales could this plan deliver?

I’ll separate media-driven sales from base demand and promotions.

Planning brief

You

Summarize the plan for finance.

Here’s a brief with the plan, forecast and assumptions.

Regional budgets

You

How should we split spend by market?

I’ll compare regional allocations at the same total budget.

Plan media spend in Claude or ChatGPT

Connect your AI to Sellforte through the Model Context Protocol (MCP). Use the measurement and planning capabilities available in your Sellforte account to compare budget scenarios, explore allocations and forecast incremental sales.

Bring Media Planner Agent insights into the workspace where you prepare your next media plan.

Connect planning to the work around it

Add budget changes, campaign commitments and business context to the conversation. Ask your AI to turn Sellforte’s results into a planning brief with the allocation, projected impact and assumptions for marketing and finance.

Explore the connection and available capabilities on the Sellforte MCP page.

Meet the agents powering Sellforte AI

Incrementality
Testing Agent

Understand what worked and decide what to test next.

Test result

Meta Retargeting

7.11 test iROAS

90% interval5.83–8.39

Explore Incrementality Testing Agent

Media Planner
Agent

Find the media mix that makes your budget work harder.

Recommended mix

€100kMonthly budget

Google Search€45k

Meta€35k

YouTube€20k

Explore Media Planner Agent

Media Buyer
Agent

Put your budget and bidding recommendations into action.

Budget updates

ProspectingMeta+15%

ShoppingGoogle+10%

RetargetingMeta−5%

3 budget updates applied

Explore Media Buyer Agent

Sellforte Media Planner Agent

Plan your media mix with Sellforte AI

Find a stronger allocation at the same budget

Plan spend across weeks, months and quarters

Keep the plan within your business constraints

Compare scenarios when your media budget changes

Reduce spend with a clear view of the trade-off

Decide where additional investment should go

Make scenarios comparable before choosing a plan