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Offline vs. Online Media in Fashion Retail: When Does Offline Win?
Offline vs. Online Media in Fashion Retail: When Does Offline Win?
Marketing Mix Modeling

Offline vs. Online Media in Fashion Retail: When Does Offline Win?

May 13, 2024 5 min read
How Enterprise Fashion Brands Can Thrive in a New Marketing Era
Fashion marketing's new look – How enterprise fashion companies can thrive in 2022
Fashion Retailers

How Enterprise Fashion Brands Can Thrive in a New Marketing Era

Feb 14, 2024 7 min read
How to track Influencer Marketing performance with MMM
influencer-marketing-job-concept (1)-1
Marketing Mix Modeling

How to track Influencer Marketing performance with MMM

Oct 4, 2023 7 min read
Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Marketing Mix Modeling

Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?

Nov 13, 2022 1 min read