Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Aug 12, 2024
10
min read
Marketing budgeting season has started! Follow these five best practices
Marketing budgeting season has started! Follow these five best practices
Aug 12, 2024
5
min read
Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling
Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling
Aug 8, 2024
9
min read
Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights
Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights
Jun 27, 2024
11
min read
Sellforte Customer Happiness Survey 2024 received an NPS of 61
Sellforte Customer Happiness Survey 2024 received an NPS of 61
Jun 8, 2024
7
min read
Why should you combine Media Metrics with MMM insights?
Why should you combine Media Metrics with MMM insights?
Jun 7, 2024
5
min read
Maximizing Campaign Success: How Performance Marketers Use MMM to Boost ROI?
Maximizing Campaign Success: How Performance Marketers Use MMM to Boost ROI?
May 20, 2024
5
min read
Offline vs. Online Media in Fashion Retail: When Does Offline Win?
Offline vs. Online Media in Fashion Retail: When Does Offline Win?
May 13, 2024
5
min read