Find the Optimal Bidding Target for Every Campaign and Ad Set
Sellforte Performance translates MMM insights into the bidding decisions performance marketers actually make. See exactly where to adjust target ROAS, target CPA, or other supported bidding parameters based on incremental performance, together with the expected impact of each recommendation.
Find Campaigns and Ad Sets with the Highest Optimization Potential
Identify where changing your bidding targets can generate the greatest incremental impact. Performance Recommendations shows where there is room to scale and where investment should be reduced, then translates that opportunity into a specific recommendation for the campaign’s optimization strategy. For Google Ads, this includes target ROAS recommendations for Maximize Conversion Value campaigns and target CPA recommendations for Maximize Conversions campaigns.
Measure the Incremental Impact of Every Bidding Target Change
Sellforte Change Intelligence turns everyday bidding target adjustments into measurable learning. Instead of relying on simple before-after comparisons or platform attribution, Change Intelligence calculates the counterfactual and measures the true incremental impact of each change. See what happened after target ROAS, target CPA, and other bidding changes, and whether the adjustment moved the campaign closer to its optimal range.
Turn MMM Recommendations Into Live Campaign Changes in Seconds
Sellforte Activate turns MMM-backed recommendations into real campaign changes across Google and Meta, without leaving Sellforte.
Instead of switching between platforms and making manual bidding and budget adjustments, you can review each recommendation alongside its projected incremental impact and apply it directly in a single click.
Every card shows you the current value, recommended value, spend change, and miROAS so you have everything you need to decide with confidence, whether the recommendation involves a target ROAS, target CPA, budget, or another supported optimization parameter.
Nothing is applied automatically; you stay in control of every change. When you're ready, Activate pushes it live without the need for exports, manual entry, or delay.
A Single Source of Truth for Campaign & Ad Set Performance
Performance Insights brings incrementality, platform metrics, and GA4 and MTA attribution into one consistent, campaign- and ad set-level view. Instead of switching between tools or reconciling conflicting numbers, performance teams can see how different measurement approaches compare and understand what actually drove results across campaigns and channels.
Fully Customizable Views for Campaign Analysis
Performance Insights lets you decide exactly what you see. Choose and save custom column sets, tailor views for Paid Search, Paid Social, or specific platforms, and compare attribution windows like 7-day click versus 1-day view. Filter performance by market, brand, or campaign structure to focus on the metrics that matter for each decision, without noise or manual reporting.
