Find Optimal Bidding Parameters for each Campaign and Ad Set
Sellforte Performance helps you optimize campaigns and ad sets by providing optimal bid parameters for both. You will see expected spend changes and incremental sales impact at the campaign- and ad set-level.
Find Campaigns and Ad Sets with the Highest Optimization Potential
Identify campaigns which have the largest potential to deliver more incremental sales. Powered by Marginal Incremental ROAS (miROAS), Sellforte Performance doesn’t just show which campaigns worked in the past — it predicts which ones will deliver the highest return on your next dollar spent.
Measure the Incremental Impact of Every Target ROAS Change
Sellforte Change Intelligence turns everyday bid and target ROAS adjustments into measurable learning. Instead of relying on simple before–after comparisons or platform attribution, Change Intelligence calculates the counterfactual and measures the true incremental impact of each change. You can see how spend, incremental sales, and marginal incremental ROAS (miROAS) shifted and whether the adjustment moved the campaign closer to its optimal bidding range.
A Single Source of Truth for Campaign & Ad Set Performance
Performance Insights brings incrementality, platform metrics, and GA4 and MTA attribution into one consistent, campaign- and ad set-level view. Instead of switching between tools or reconciling conflicting numbers, performance teams can see how different measurement approaches compare and understand what actually drove results across campaigns and channels.
Fully Customizable Views for Campaign Analysis
Performance Insights lets you decide exactly what you see. Choose and save custom column sets, tailor views for Paid Search, Paid Social, or specific platforms, and compare attribution windows like 7-day click versus 1-day view. Filter performance by market, brand, or campaign structure to focus on the metrics that matter for each decision, without noise or manual reporting.
