Sellforte unifies MMM, Incrementality Testing, and Attribution into a single, always-on platform, so your media measurement, promotional evaluation, and budget optimization are no longer three separate workstreams producing contradictory results.
Sellforte models your full commercial picture: paid social, search, TV, radio, print, digital out-of-home, leaflet, and in-store activity, alongside promotions calendars, pricing mechanics, seasonal patterns, and weather effects.
It understands that a weekly leaflet cycle, a seasonal peak, a loyalty activation, and an always-on brand campaign all behave differently and should be measured differently. And it knows that media performs differently across product categories, store formats, and markets, which is why it models those separately.
And it runs continuously, not quarterly or annually.
Separate true incremental sales from promotional noise
Sellforte decomposes your sales into three layers: base sales you would have achieved without any media or promotions, promotion-driven sales generated by your commercial activity, and true media-driven incremental sales.
This separation is what makes every downstream decision reliable. You know what media actually added, not what a platform reported, and not what a correlation happened to suggest.
Measure how media and promotions interact, not how they perform alone
Promotions inflate sales. Media drives traffic into promotional periods. When these effects aren't modeled together, you either over-credit media that ran alongside a strong promotion, or you under-invest in media that amplifies promotional uplift.
Sellforte models the joint effect of media and promotions across your full calendar, so you know which combinations drive the most incremental growth, not just which channels look best in isolation.
Measure offline media with the same ROI metrics as digital
Leaflet, print, radio, and TV cannot be evaluated with clicks. But leaving them unmeasured makes full media mix optimization impossible, and in grocery retail, offline activity is often where the largest budget sits.
Sellforte measures incremental sales impact for every offline channel using the same causal MMM framework as digital, so you can compare and optimize across your entire media mix with consistent, comparable metrics.
Measure performance at category, store format, and market level
A leaflet campaign in fresh produce and a digital push for private label ambient goods are not the same problem. Neither are a hypermarket and a city-centre discount format.
Sellforte models media and promotional performance across product categories, store concepts, and regional markets, giving you measurement granular enough to act on, not just report on.
Turn receipt-level data into a competitive advantage
Grocery retailers hold transaction data most industries can only dream of.
Sellforte is built to ingest receipt-level and store-SKU-date granularity data, connecting anonymized purchase data to media and promotional inputs so your model reflects the full commercial reality of your business.
Optimize budgets at every level, from annual planning to next week
Sellforte supports budget decisions at three levels simultaneously. At the campaign level, it recommends optimal spend for each individual campaign. At the channel level, it recommends how to allocate budget across your full media mix. At the pacing level, it recommends the right channel-level budget for each week.
One platform covers your annual trade planning cycle, your quarterly reallocation, and your in-flight weekly optimization.
How Stockmann Deli Improved Marketing ROI with Sellforte
Discover how a premium grocery chain used Sellforte to identify a +50% improvement potential in marketing ROI by pinpointing which categories drove traffic, which star products deserved more ad space, and which seasons delivered the strongest return.
Annual trade planning is where media budgets are won or lost — don't go in without the numbers.
Grocery retailers who optimize based on true incrementality, not platform ROAS or legacy MMM outputs, consistently find reallocation opportunities before budgets are locked. If your next planning cycle is approaching, now is the right time to see what Sellforte finds in your data.
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