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How agencies can benefit from continuous MMM?
How agencies can benefit from continuous MMM?
Marketing Mix Modeling for Agencies

How agencies can benefit from continuous MMM?

Apr 30, 2025 4 min read
How Does Marketing Mix Modeling Improve Annual Budget Planning?
MMM Optimization based on sales targets.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Improve Annual Budget Planning?

Apr 29, 2025 4 min read
How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?
Example: Optimizing the length of an Easter campaign. The results for a 2 week campaign are predicted sales increase by +320K€.
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?

Apr 29, 2025 3 min read
How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?
How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?
Marketing Mix Modeling for Agencies

How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?

Apr 29, 2025 4 min read