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How to Unify Marketing Measurement for Ecommerce: 7 Lessons from bonprix
Anika Kreißl from bonprix, Friederike Thackwell from Google, and Juha Nuutinen from Sellforte, the three speakers of a webinar on unifying marketing measurement.
Marketing Mix Modeling

How to Unify Marketing Measurement for Ecommerce: 7 Lessons from bonprix

Jun 8, 2026 9 min read
Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)
Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)
Marketing Mix Modeling

Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)

May 8, 2026 6 min read
What Changes When Ecommerce and Retail Teams Switch to Incremental ROAS?
Ecommerce and retail marketer switching from attributed ROAS to incremental ROAS
Marketing Mix Modeling

What Changes When Ecommerce and Retail Teams Switch to Incremental ROAS?

Apr 30, 2026 4 min read
Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)
Marketing Mix Modeling

Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)

Apr 30, 2026 3 min read