MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy

MMM Model & Promotion Effectiveness Model Accuracy

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How Fashion Retailers Optimize Promotions, Markdowns and Marketing
Fashion Retailers: Optimize Promotions, Markdowns & Marketing Spend

How Fashion Retailers Optimize Promotions, Markdowns and Marketing

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Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?

Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?

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The Omnibus Directive – How does it impact your business?
The Omnibus Directive – How does it impact your business?

The Omnibus Directive – How does it impact your business?

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The Good, The Bad and The Ugly Promotions
The Good, The Bad and The Ugly Promotions

The Good, The Bad and The Ugly Promotions

May 14, 2021 7 min read