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MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy
Marketing Mix Modeling

MMM Model & Promotion Effectiveness Model Accuracy

Nov 24, 2022 1 min read
Retailers: Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Marketing Mix Modeling

Retailers: Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?

Nov 23, 2022 1 min read
How can fashion retailers optimize the combined impact of Promotions, Markdowns and Marketing Spend? All three combinations explained!
Fashion Retailers: Optimize Promotions, Markdowns & Marketing Spend
Marketing Mix Modeling

How can fashion retailers optimize the combined impact of Promotions, Markdowns and Marketing Spend? All three combinations explained!

Nov 22, 2022 3 min read