MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy
Nov 24, 2022
1
min read
Retailers: Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Retailers: Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Nov 23, 2022
1
min read
How can fashion retailers optimize the combined impact of Promotions, Markdowns and Marketing Spend? All three combinations explained!
How can fashion retailers optimize the combined impact of Promotions, Markdowns and Marketing Spend? All three combinations explained!
Nov 22, 2022
3
min read
The Omnibus Directive – How does it impact your business?
The Omnibus Directive – How does it impact your business?
Jun 6, 2022
5
min read
The Good, The Bad and The Ugly Promotions
The Good, The Bad and The Ugly Promotions
May 14, 2021
7
min read