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MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy
Marketing Mix Modeling

MMM Model & Promotion Effectiveness Model Accuracy

Nov 24, 2022 1 min read
How Fashion Retailers Optimize Promotions, Markdowns and Marketing
Fashion Retailers: Optimize Promotions, Markdowns & Marketing Spend
Marketing Mix Modeling

How Fashion Retailers Optimize Promotions, Markdowns and Marketing

Nov 22, 2022 3 min read
Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Marketing Mix Modeling

Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?

Nov 13, 2022 1 min read
The Omnibus Directive – How does it impact your business?
The Omnibus Directive – How does it impact your business?
Promotion Effectiveness

The Omnibus Directive – How does it impact your business?

Jun 6, 2022 5 min read
The Good, The Bad and The Ugly Promotions
The Good, The Bad and The Ugly Promotions
Promotion Effectiveness

The Good, The Bad and The Ugly Promotions

May 14, 2021 7 min read