Sellforte Test Prioritizer

Know which incrementality test to run next

Focus your testing effort where new evidence matters most. Rank opportunities across your media mix, understand the reasons behind each score, and find gaps in recent testing coverage.

Part of Sellforte Incrementality Testing.

Find the opportunities worth testing

Bring media investment and past testing activity into the same planning conversation.

Know what to test next

Compare opportunities across channels and countries using a common priority score. Start with the areas where another test could make a difference to an upcoming media decision.

See the media feature and market behind each recommendation, then look at the reasons for its position in the ranking.

Ranked testing opportunities
ImpactConfidenceEase
#Media & marketWhy it ranksPriority / 10
1Meta SalesMeta Ads · Germany9.6
2Meta SalesMeta Ads · United States9.2
3Meta ProspectingMeta Ads · Germany9.2
4Meta Advantage+Meta Ads · United States9.1
5Meta ProspectingMeta Ads · United States9.1

See why an opportunity ranks

Inspect the Impact, Confidence, and Ease behind each score. The example combines high media spend, no previous test, and an available conversion lift method.

Use the explanation to understand why evidence is worth gathering. A high priority score is not a prediction of a high test iROAS.

Meta Sales · Germany9.6 / 10
  • Impact3.0High media spend
  • Confidence3.3Never tested
  • Ease3.3Conversion lift available

Find gaps in testing coverage

Look at both the share of media spend covered by recent tests and the number of media features tested. These two views help show how broadly your testing effort reaches.

In this example, tests cover 29% of media spend in the last 12 months and 8 of 65 media features. Use the gaps to guide your next review.

Testing coverage
29%

of media spend tested
in the last 12 months

8 of 65

media features
tested

Recent test evidence across your media mix

Example data

Turn the ranking into a practical test plan

Focus on the market and method you can act on

Filter opportunities by country, ad platform, and suggested test method. Bring a relevant shortlist to the team responsible for that market or channel.

Use the ranking alongside your campaign calendar, available budget, and operational constraints to choose the next test.

Focus your testing plan Example selection
Country
Germany
Ad platform
Meta Ads
Suggested test method
Conversion lift
Top matching opportunityMeta Sales · Germany 9.6 / 10

High media spend · Never tested · Conversion lift available

Illustrative selection from the shared product demo.

Define the decision before designing the test

Start with what you would do differently after a credible result. Then agree the test scope, KPI, intervention, and measurement window.

Test Prioritizer helps you choose where to investigate. Confirm feasibility and the experiment design before making changes to media.

Read the geo experiment design guide

From a priority to a test brief
  1. DecisionWhich budget decision would this test inform?
  2. ScopeChoose the channel, market, and test method.
  3. DesignAgree the KPI, intervention, timing, and data needs.
  4. ReadoutReview the result and decide what to do next.

A suggested planning workflow for your team.

Build each testing round on what you already know

Keep past findings in your test library

Review previous geo tests, Meta Conversion Lift Studies, and A/B tests before choosing another experiment. Compare what was tested, where it ran, and the result, including iROAS and uncertainty.

Use those findings to refine the next question and identify where current evidence needs a closer look.

Explore Sellforte Incrementality Testing

Test library
TestSpendiROASConfidence
Meta Cart RetargetingConversion Lift · United States$61.11k5.0196%
Meta + Google go-darkGeo test · United States$1.08M5.06100%
Email winback pushA/B Test · United States$7.63k9.50100%
Meta full-funnelConversion Lift · United States$350.41k3.1498%
Meta ProspectingConversion Lift · United States$360.61k2.6595%

Example test results from the shared product demo.

Bring test planning into your own AI workflows

Next test
You

What should we test next?

AI

Let’s review the gaps in your test evidence.

Testing history
You

Which channels have recent tests?

AI

Let’s compare your completed tests by channel.

Market focus
You

What have we tested in Germany?

AI

Let’s review the results for that market.

Planning brief
You

Draft a brief for our next test.

AI

Let’s start with the decision and available evidence.

Channel evidence
You

What did our Meta tests show?

AI

Let’s compare the results and their uncertainty.

Open questions
You

Which findings need a follow-up?

AI

Let’s look at inconclusive or conflicting results.

Team readout
You

Summarize the evidence for our team.

AI

Let’s bring the findings and open questions together.

Business context
You

How does our launch affect this plan?

AI

Let’s review the campaign calendar with the evidence.

Prepare a testing discussion

Use past test results available through Sellforte MCP to prepare a planning brief in your own AI tools. Bring the findings, uncertainty, and open questions together for your team.
Prepare a testing discussion

Review the evidence by market

Ask your AI to compare completed tests for a channel or country. Use the findings to frame follow-up questions and add context to your testing priorities.
Review the evidence by market

Build a repeatable review

Create an AI workflow that reviews newly completed tests and drafts a team readout. Keep a record of what the results imply for future testing.
Build a repeatable review

Add your business context

Bring campaign briefs, launch plans, promotions, and budget changes into the conversation. Use that context with the test evidence to shape a practical plan.
Add your business context

Test Prioritizer FAQs

What is Sellforte Test Prioritizer?

Test Prioritizer helps you decide which incrementality tests to run next. It ranks opportunities across your media mix using Impact, Confidence, and Ease, drawing on media investment and previous testing activity.

How should I interpret the priority score?

The score is a planning aid. Inspect its components and explanation, then consider the business decision, test feasibility, and timing. A high score does not predict high incremental ROAS or guarantee a conclusive result.

What does Confidence mean in the prioritizer?

Read Confidence as part of the prioritization framework, alongside its explanation. In the example, “Never tested” contributes strongly to priority because evidence is missing. It is separate from the statistical confidence or credible interval reported in a completed test.

Can I filter the recommendations?

Yes. Filter by country, ad platform, and suggested test method to focus the ranking on a relevant part of your media mix.

What does testing coverage show?

Coverage shows the share of media spend tested in the last 12 months and the number of media features tested. It helps identify gaps in recent evidence. The demo’s coverage cards describe the overall media mix; the ranking reflects the filters you select.

Does the prioritizer run the test for me?

Selecting a priority is the starting point for experiment planning. Agree the method, data, intervention, and timing before running the test. Explore the supported test types.

How does it fit with the Test Library?

Test Prioritizer helps you choose where to gather more evidence. The Test Library keeps past tests and their findings available for comparison, interpretation, and future decisions.

How can I see it with my own media mix?

Book a demo to review your markets, channels, testing history, and planning needs with Sellforte. Compare the current plans.

Find your next testing opportunity with Sellforte

Bring your media mix and the decisions ahead. Explore where new test evidence could help.
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