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The Missing 24%: Why MMM Without Promotions Behaves Like Last-Click
The Missing 24%: Why MMM Without Promotions Behaves Like Last-Click
Marketing Mix Modeling

The Missing 24%: Why MMM Without Promotions Behaves Like Last-Click

Oct 27, 2025 10 min read
How to Measure the True Effectiveness of TikTok Ads?
How to Measure the True Effectiveness of TikTok Ads?
Marketing Mix Modeling

How to Measure the True Effectiveness of TikTok Ads?

Apr 18, 2025 6 min read
The 3 Danger Zones of Last-Click (And How to Avoid Them)
The 3 Danger Zones of Last-Click (And How to Avoid Them)
Marketing Mix Modeling

The 3 Danger Zones of Last-Click (And How to Avoid Them)

Mar 25, 2025 3 min read
Unlock 6.5% More Sales with Marketing Mix Modeling
Sales and ROI impact of transitioning from Last-Click to MMM
Marketing Mix Modeling

Unlock 6.5% More Sales with Marketing Mix Modeling

Feb 18, 2025 8 min read
How to measure Meta correctly? Part 2: Add offline sales impact
Typical difference between Last-click and MMM when evaluating performance of Meta
Marketing Mix Modeling

How to measure Meta correctly? Part 2: Add offline sales impact

Nov 7, 2024 6 min read
How to measure Meta correctly? GA4 vs. MTA vs. MMM
Meta Ads calibration multipliers for Google Analytics 4 last-click
Marketing Mix Modeling

How to measure Meta correctly? GA4 vs. MTA vs. MMM

Sep 17, 2024 4 min read