Marketing news January
Latest news from the world of marketing

Marketing news January

Jan 31, 2023 1 min read
How do you get media data into the Marketing Mix Modeling software?
How do you get media data into MMM?

How do you get media data into the Marketing Mix Modeling software?

Jan 26, 2023 3 min read
Why you should use continuous Marketing Mix Modeling (instead of MMM projects)
Why you should use continuous Marketing Mix Modeling (instead of MMM projects)

Why you should use continuous Marketing Mix Modeling (instead of MMM projects)

Jan 19, 2023 3 min read
Why Marketing Mix Modeling is relevant for E-com business?
online-shopping-business-icon-retro-computer-keyboard

Why Marketing Mix Modeling is relevant for E-com business?

Jan 11, 2023 5 min read
Server-side tracking - A silver bullet for the cookie apocalypse and GDPR?
Server-side tracking analysis

Server-side tracking - A silver bullet for the cookie apocalypse and GDPR?

Dec 28, 2022 4 min read
Business Case: Value Assessment for Marketing Mix Modeling
Business Case: Value Assessment for Marketing Mix Modeling

Business Case: Value Assessment for Marketing Mix Modeling

Dec 21, 2022 9 min read
How to measure digital marketing without cookies?
How to measure digital marketing without cookies

How to measure digital marketing without cookies?

Dec 14, 2022 6 min read
Why Marketing Mix Modeling projects fail
Why Marketing Mix Modeling projects fail

Why Marketing Mix Modeling projects fail

Dec 13, 2022 5 min read
Does Marketing Mix Modeling use GDPR or CCPA related Data?
Does Marketing Mix Modeling use GDPR or CCPA related Data?

Does Marketing Mix Modeling use GDPR or CCPA related Data?

Dec 12, 2022 1 min read