Compared: Last-click attribution and Media Mix Modeling (MMM)
Compared: Last-click attribution and Media Mix Modeling (MMM)
May 30, 2023
7
min read
How to optimize Google and Facebook Ads spend?
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How to optimize Google and Facebook Ads spend?
May 24, 2023
5
min read
How to master Marketing Mix Modeling in fashion retail?
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How to master Marketing Mix Modeling in fashion retail?
May 11, 2023
8
min read
What’s the value of MMM to an omnichannel retailer?
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What’s the value of MMM to an omnichannel retailer?
May 3, 2023
4
min read
How to master Marketing Mix Modeling in grocery retail?
How to master Marketing Mix Modeling in grocery retail?
Apr 13, 2023
7
min read
Marketing News March
Marketing News March
Mar 31, 2023
2
min read
The spillover effect: How TV affects search engine marketing?
The spillover effect: How TV affects search engine marketing?
Mar 23, 2023
10
min read
The history of econometrics in marketing
The history of econometrics in marketing
Mar 22, 2023
8
min read
How to measure sales uplift of individual media channels?
How to measure sales uplift of individual media channels?
Mar 13, 2023
8
min read