The spillover effect: How TV affects search engine marketing?
The spillover effect: How TV affects search engine marketing?
Mar 23, 2023
10
min read
The history of econometrics in marketing
The history of econometrics in marketing
Mar 22, 2023
8
min read
How to measure sales uplift of individual media channels?
How to measure sales uplift of individual media channels?
Mar 13, 2023
8
min read
Marketing News February
Marketing News February
Mar 6, 2023
2
min read
What Is Incrementality in Marketing and Why Does It Matter So Much?
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What Is Incrementality in Marketing and Why Does It Matter So Much?
Feb 22, 2023
6
min read
Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS
Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS
Feb 22, 2023
13
min read
MTA and MMM compared: which one is better for you?
MTA and MMM compared: which one is better for you?
Feb 7, 2023
11
min read
Marketing news January
Marketing news January
Jan 31, 2023
1
min read
How do you get media data into the Marketing Mix Modeling software?
How do you get media data into the Marketing Mix Modeling software?
Jan 26, 2023
3
min read