Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?

Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?

Nov 13, 2022 1 min read
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Meta MMM Summit 2022 from MMM SaaS provider's perspective

Meta MMM Summit 2022 from MMM SaaS provider's perspective

Oct 31, 2022 6 min read
Delivering measurable customer value: Sellforte Customer Happiness Survey 2022 received an NPS of 56%
sellforte nps 2022

Delivering measurable customer value: Sellforte Customer Happiness Survey 2022 received an NPS of 56%

Sep 9, 2022 9 min read
Measure Marketing ROI both online and offline
Measure Marketing ROI both online and offline

Measure Marketing ROI both online and offline

Sep 9, 2022 2 min read
The Omnibus Directive – How does it impact your business?
The Omnibus Directive – How does it impact your business?

The Omnibus Directive – How does it impact your business?

Jun 6, 2022 5 min read
EU law change on Promotions
EU law change on Promotions

EU law change on Promotions

May 24, 2022 6 min read
We are attending OMR22, see you there!
We are attending OMR22, see you there!

We are attending OMR22, see you there!

Apr 28, 2022 2 min read
You can’t afford to overlook this marketing data point
You can’t afford to overlook this marketing data point

You can’t afford to overlook this marketing data point

Feb 14, 2022 6 min read
Automatic differentiation, differentiable programming, and Bayes
Automatic differentiation, differentiable programming, and Bayes

Automatic differentiation, differentiable programming, and Bayes

Dec 14, 2021 9 min read