Marketing budgeting season is here with five best practices to follow.
Marketing budgeting season is here with five best practices to follow.
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Methodological pitfalls of traditional Marketing Mix Modeling
Methodological pitfalls of traditional Marketing Mix Modeling
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Meta MMM Summit 2024: Mastering Cross-Channel Measurement
Meta MMM Summit 2024: Mastering Cross-Channel Measurement
Jun 27, 2024
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Sellforte Customer Happiness Survey 2024 received an NPS of 61
Sellforte Customer Happiness Survey 2024 received an NPS of 61
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How Performance Marketers Use MMM to Maximize Campaign ROI
How Performance Marketers Use MMM to Maximize Campaign ROI
May 20, 2024
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Offline vs. Online Media in Fashion Retail: When Does Offline Win?
Offline vs. Online Media in Fashion Retail: When Does Offline Win?
May 13, 2024
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Why these 3 Marketing Mix Modeling Myths are wrong?
Why these 3 Marketing Mix Modeling Myths are wrong?
May 13, 2024
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What is the difference? Marketing Mix Modeling vs Media Mix Modeling
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
May 3, 2024
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How to Set a Target ROAS That Reflects True Incrementality
How to Set a Target ROAS That Reflects True Incrementality
Apr 28, 2024
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