Should You Include Branded Search Spend in Marketing Mix Modeling?
Should You Include Branded Search Spend in Marketing Mix Modeling?
Apr 16, 2024
5
min read
How to measure Offline Media with Marketing Mix Modeling?
How to measure Offline Media with Marketing Mix Modeling?
Apr 9, 2024
9
min read
Why Treating MMM as Just Data Science Can Lead You Astray?
Why Treating MMM as Just Data Science Can Lead You Astray?
Apr 4, 2024
4
min read
What impact will the loss of cookies have on my business?
What impact will the loss of cookies have on my business?
Jan 31, 2024
9
min read
Sellforte becomes an official Meta Business Partner for Measurement
Sellforte becomes an official Meta Business Partner for Measurement
Jan 17, 2024
1
min read
Why Use Daily Level Data in Marketing Mix Modeling?
Why Use Daily Level Data in Marketing Mix Modeling?
Nov 15, 2023
2
min read
How Can Agencies Use MMM Platforms for Timeseries Planning?
How Can Agencies Use MMM Platforms for Timeseries Planning?
Nov 2, 2023
6
min read
How can agencies use MMM for media planning and optimization?
How can agencies use MMM for media planning and optimization?
Oct 31, 2023
5
min read
How can marketing agencies use MMM platform for media planning? Part 1
How can marketing agencies use MMM platform for media planning? Part 1
Oct 25, 2023
8
min read