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Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Marketing Mix Modeling

Understanding R2 in Marketing Mix Modeling: A Guide for Marketers

Feb 11, 2025 3 min read
How to measure Meta correctly? Part 2: Add offline sales impact
Typical difference between Last-click and MMM when evaluating performance of Meta
Marketing Mix Modeling

How to measure Meta correctly? Part 2: Add offline sales impact

Nov 7, 2024 6 min read
Why Diminishing Returns Matter in Marketing Planning
Why Diminishing Return Curves?
Marketing Mix Modeling

Why Diminishing Returns Matter in Marketing Planning

Oct 31, 2024 9 min read
Build or Buy? In-house MMM solution vs Sellforte
Build or Buy? In-house MMM solution vs Sellforte
Marketing Mix Modeling

Build or Buy? In-house MMM solution vs Sellforte

Oct 30, 2024 7 min read
How Much of Your Black Friday Sales Are Marketing-Driven?
How Much of Your Black Friday Sales Are Marketing-Driven?
Marketing Mix Modeling

How Much of Your Black Friday Sales Are Marketing-Driven?

Oct 17, 2024 10 min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Marketing Mix Modeling

Why should weather be included in MMM?

Sep 30, 2024 6 min read
Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?
Marketing Mix Modeling

Will performance marketers benefit from MMM?

Sep 28, 2024 5 min read
How Customer Split in MMM Drives Growth and Marketing Efficiency
Splitting your MMM results between New and Returning customers leads to valuable insights
Marketing Mix Modeling

How Customer Split in MMM Drives Growth and Marketing Efficiency

Sep 19, 2024 7 min read
How to measure Meta correctly? GA4 vs. MTA vs. MMM
Meta Ads calibration multipliers for Google Analytics 4 last-click
Marketing Mix Modeling

How to measure Meta correctly? GA4 vs. MTA vs. MMM

Sep 17, 2024 4 min read
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