7 Incrementality Measurement Tools to Try in 2025
7 Incrementality Measurement Tools to Try in 2025
Feb 13, 2025
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How Much Ad Spend Is Needed for Marketing Mix Modeling?
How Much Ad Spend Is Needed for Marketing Mix Modeling?
Feb 12, 2025
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Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Feb 11, 2025
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How to measure Meta correctly? Part 2: Add offline sales impact
How to measure Meta correctly? Part 2: Add offline sales impact
Nov 7, 2024
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Why Diminishing Returns Matter in Marketing Planning
Why Diminishing Returns Matter in Marketing Planning
Oct 31, 2024
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Build or Buy? In-house MMM solution vs Sellforte
Build or Buy? In-house MMM solution vs Sellforte
Oct 30, 2024
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How Much of Your Black Friday Sales Are Marketing-Driven?
How Much of Your Black Friday Sales Are Marketing-Driven?
Oct 17, 2024
10
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Why should weather be included in MMM?
Why should weather be included in MMM?
Sep 30, 2024
6
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Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?
Sep 28, 2024
5
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