Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Aug 12, 2024
10
min read
Meta MMM Summit 2024: Mastering Cross-Channel Measurement
Meta MMM Summit 2024: Mastering Cross-Channel Measurement
Jun 27, 2024
11
min read
Sellforte Customer Happiness Survey 2024 received an NPS of 61
Sellforte Customer Happiness Survey 2024 received an NPS of 61
Jun 8, 2024
7
min read
How Performance Marketers Use MMM to Maximize Campaign ROI
How Performance Marketers Use MMM to Maximize Campaign ROI
May 20, 2024
5
min read
Why these 3 Marketing Mix Modeling Myths are wrong?
Why these 3 Marketing Mix Modeling Myths are wrong?
May 13, 2024
4
min read
Offline vs. Online Media in Fashion Retail: When Does Offline Win?
Offline vs. Online Media in Fashion Retail: When Does Offline Win?
May 13, 2024
5
min read
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
May 3, 2024
4
min read
How to Set a Target ROAS That Reflects True Incrementality
How to Set a Target ROAS That Reflects True Incrementality
Apr 28, 2024
4
min read
How Can You Unlock the Full Potential of MMM with Campaign Dimensions?
How Can You Unlock the Full Potential of MMM with Campaign Dimensions?
Apr 23, 2024
2
min read