From Last-click to Marketing Mix Modeling (MMM): Unlock +6.5% more sales
From Last-click to Marketing Mix Modeling (MMM): Unlock +6.5% more sales
Apr 24, 2025
8
min read
The 3 Danger Zones of Last-Click (And How to Avoid Them)
The 3 Danger Zones of Last-Click (And How to Avoid Them)
Apr 24, 2025
3
min read
Tariffs Are Squeezing U.S. eCommerce: 5 Actions Marketers Should Take
Tariffs Are Squeezing U.S. eCommerce: 5 Actions Marketers Should Take
Apr 10, 2025
3
min read
How to Measure the True Effectiveness of TikTok Ads?
How to Measure the True Effectiveness of TikTok Ads?
Apr 8, 2025
6
min read
What is Causal Attribution in Marketing?
What is Causal Attribution in Marketing?
Mar 7, 2025
8
min read
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
Sep 19, 2024
7
min read
How to set a Target ROAS that takes true incrementality of the campaign into account?
How to set a Target ROAS that takes true incrementality of the campaign into account?
Aug 28, 2024
4
min read
How accurate are MMM results?
How accurate are MMM results?
Aug 25, 2024
13
min read
Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Aug 12, 2024
10
min read