Build or Buy? In-house MMM solution vs Sellforte
Build or Buy? In-house MMM solution vs Sellforte
Oct 30, 2024
7
min read
Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?
Oct 28, 2024
5
min read
How Much of Your Black Friday Sales Are Marketing-Driven?
How Much of Your Black Friday Sales Are Marketing-Driven?
Oct 17, 2024
10
min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Sep 30, 2024
6
min read
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
Sep 19, 2024
7
min read
How to measure Meta correctly? GA4 vs. MTA vs. MMM
How to measure Meta correctly? GA4 vs. MTA vs. MMM
Sep 17, 2024
4
min read
How to set a Target ROAS that takes true incrementality of the campaign into account?
How to set a Target ROAS that takes true incrementality of the campaign into account?
Aug 28, 2024
4
min read
How accurate are MMM results?
How accurate are MMM results?
Aug 25, 2024
13
min read
Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Aug 12, 2024
10
min read