Advertising response curve – The curves that make-or-break campaign profitability
Advertising response curve – The curves that make-or-break campaign profitability
Aug 3, 2023
6
min read
Marketing Budget Optimization: Lightweight MMM vs SaaS MMM
Marketing Budget Optimization: Lightweight MMM vs SaaS MMM
Jun 7, 2023
14
min read
How to optimize Google and Facebook Ads spend?
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How to optimize Google and Facebook Ads spend?
May 24, 2023
5
min read
How to master Marketing Mix Modeling in fashion retail?
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How to master Marketing Mix Modeling in fashion retail?
May 11, 2023
8
min read
What’s the value of MMM to an omnichannel retailer?
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What’s the value of MMM to an omnichannel retailer?
May 3, 2023
4
min read
How to master Marketing Mix Modeling in grocery retail?
How to master Marketing Mix Modeling in grocery retail?
Apr 13, 2023
7
min read
The spillover effect: How TV affects search engine marketing?
The spillover effect: How TV affects search engine marketing?
Mar 27, 2023
10
min read
The history of econometrics in marketing
The history of econometrics in marketing
Mar 22, 2023
8
min read
What is incrementality in marketing – and why it’s vital for marketers to obsess about incrementality?
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What is incrementality in marketing – and why it’s vital for marketers to obsess about incrementality?
Feb 22, 2023
6
min read