How to measure Meta correctly? Part 2: Add offline sales impact
How to measure Meta correctly? Part 2: Add offline sales impact
Nov 7, 2024
6
min read
Why traditional Marketing Attribution doesn't work anymore
Why traditional Marketing Attribution doesn't work anymore
Oct 31, 2024
7
min read
Why Diminishing Return Curves are crucial insights in marketing planning?
Why Diminishing Return Curves are crucial insights in marketing planning?
Oct 31, 2024
9
min read
Build or Buy? In-house MMM solution vs Sellforte
Build or Buy? In-house MMM solution vs Sellforte
Oct 30, 2024
7
min read
Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?
Oct 28, 2024
5
min read
How Much of Your Black Friday Sales Are Marketing-Driven?
How Much of Your Black Friday Sales Are Marketing-Driven?
Oct 17, 2024
10
min read
Common MMM Terms Explained
Common MMM Terms Explained
Sep 30, 2024
10
min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Sep 30, 2024
6
min read
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
Sep 19, 2024
7
min read