How Much Ad Spend Is Needed for Marketing Mix Modeling?
How Much Ad Spend Is Needed for Marketing Mix Modeling?
Feb 12, 2025
2
min read
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Feb 11, 2025
3
min read
Advertising response curves: What are they and why do you need them?
Advertising response curves: What are they and why do you need them?
Feb 4, 2025
10
min read
How to measure Meta correctly? Part 2: Add offline sales impact
How to measure Meta correctly? Part 2: Add offline sales impact
Nov 7, 2024
6
min read
Why traditional Marketing Attribution doesn't work anymore
Why traditional Marketing Attribution doesn't work anymore
Oct 31, 2024
7
min read
Why Diminishing Return Curves are crucial insights in marketing planning?
Why Diminishing Return Curves are crucial insights in marketing planning?
Oct 31, 2024
9
min read
Build or Buy? In-house MMM solution vs Sellforte
Build or Buy? In-house MMM solution vs Sellforte
Oct 30, 2024
7
min read
Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?
Oct 28, 2024
5
min read
How Much of Your Black Friday Sales Are Marketing-Driven?
How Much of Your Black Friday Sales Are Marketing-Driven?
Oct 17, 2024
10
min read