What is Marketing Mix Modeling (MMM)? A Complete Guide
What is Marketing Mix Modeling (MMM)? A Complete Guide
Feb 13, 2025
16
min read
7 Incrementality Measurement Tools to Try in 2025
7 Incrementality Measurement Tools to Try in 2025
Feb 13, 2025
10
min read
How Much Ad Spend Is Needed for Marketing Mix Modeling?
How Much Ad Spend Is Needed for Marketing Mix Modeling?
Feb 12, 2025
2
min read
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Feb 11, 2025
3
min read
How to measure Meta correctly? Part 2: Add offline sales impact
How to measure Meta correctly? Part 2: Add offline sales impact
Nov 7, 2024
6
min read
Why Diminishing Returns Matter in Marketing Planning
Why Diminishing Returns Matter in Marketing Planning
Oct 31, 2024
9
min read
Why traditional Marketing Attribution doesn't work anymore
Why traditional Marketing Attribution doesn't work anymore
Oct 31, 2024
7
min read
Build or Buy? In-house MMM solution vs Sellforte
Build or Buy? In-house MMM solution vs Sellforte
Oct 30, 2024
7
min read
How Much of Your Black Friday Sales Are Marketing-Driven?
How Much of Your Black Friday Sales Are Marketing-Driven?
Oct 17, 2024
10
min read