Common MMM Terms Explained
Common MMM Terms Explained
Sep 30, 2024
10
min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Sep 30, 2024
6
min read
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
Sep 19, 2024
7
min read
How to measure Meta correctly? GA4 vs. MTA vs. MMM
How to measure Meta correctly? GA4 vs. MTA vs. MMM
Sep 17, 2024
4
min read
How to set a Target ROAS that takes true incrementality of the campaign into account?
How to set a Target ROAS that takes true incrementality of the campaign into account?
Aug 28, 2024
4
min read
How accurate are MMM results?
How accurate are MMM results?
Aug 25, 2024
13
min read
Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Aug 12, 2024
10
min read
Marketing budgeting season has started! Follow these five best practices
Marketing budgeting season has started! Follow these five best practices
Aug 12, 2024
5
min read
Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling
Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling
Aug 8, 2024
9
min read