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Common MMM Terms Explained
Common MMM Terms Explained

Common MMM Terms Explained

Sep 30, 2024 9 min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Marketing Mix Modeling

Why should weather be included in MMM?

Sep 30, 2024 6 min read
Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?
Marketing Mix Modeling

Will performance marketers benefit from MMM?

Sep 28, 2024 5 min read
How Customer Split in MMM Drives Growth and Marketing Efficiency
Splitting your MMM results between New and Returning customers leads to valuable insights
Marketing Mix Modeling

How Customer Split in MMM Drives Growth and Marketing Efficiency

Sep 19, 2024 7 min read
How to measure Meta correctly? GA4 vs. MTA vs. MMM
Meta Ads calibration multipliers for Google Analytics 4 last-click
Marketing Mix Modeling

How to measure Meta correctly? GA4 vs. MTA vs. MMM

Sep 17, 2024 4 min read
How accurate are MMM results?
How accurate are MMM results?
Marketing Mix Modeling

How accurate are MMM results?

Aug 25, 2024 12 min read
Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Marketing Mix Modeling

Calibrating Marketing Mix Models with Experiments and Attribution data

Aug 12, 2024 10 min read
Marketing budgeting season is here with five best practices to follow.
Marketing budgeting season has started! Follow these five best practices
Marketing Mix Modeling

Marketing budgeting season is here with five best practices to follow.

Aug 12, 2024 5 min read
Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling
Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling

Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling

Aug 8, 2024 9 min read
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