How to measure Meta correctly? GA4 vs. MTA vs. MMM
How to measure Meta correctly? GA4 vs. MTA vs. MMM
Sep 17, 2024
4
min read
How to set a Target ROAS that takes true incrementality of the campaign into account?
How to set a Target ROAS that takes true incrementality of the campaign into account?
Aug 28, 2024
4
min read
How accurate are MMM results?
How accurate are MMM results?
Aug 25, 2024
13
min read
Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Aug 12, 2024
10
min read
Marketing budgeting season has started! Follow these five best practices
Marketing budgeting season has started! Follow these five best practices
Aug 12, 2024
5
min read
Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling
Compared: Bayesian Hierarchical vs Non-Hierarchical Modeling
Aug 8, 2024
9
min read
Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights
Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights
Jun 27, 2024
11
min read
Sellforte Customer Happiness Survey 2024 received an NPS of 61
Sellforte Customer Happiness Survey 2024 received an NPS of 61
Jun 8, 2024
7
min read
Why should you combine Media Metrics with MMM insights?
Why should you combine Media Metrics with MMM insights?
Jun 7, 2024
5
min read