Top Marketing Measurement and Optimization Tools in 2025
Top Marketing Measurement and Optimization Tools in 2025
Apr 24, 2025
10
min read
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Apr 24, 2025
3
min read
From Last-click to Marketing Mix Modeling (MMM): Unlock +6.5% more sales
From Last-click to Marketing Mix Modeling (MMM): Unlock +6.5% more sales
Apr 24, 2025
8
min read
The 3 Danger Zones of Last-Click (And How to Avoid Them)
The 3 Danger Zones of Last-Click (And How to Avoid Them)
Apr 24, 2025
3
min read
Tariffs Are Squeezing U.S. eCommerce: 5 Actions Marketers Should Take
Tariffs Are Squeezing U.S. eCommerce: 5 Actions Marketers Should Take
Apr 10, 2025
3
min read
How to Measure the True Effectiveness of TikTok Ads?
How to Measure the True Effectiveness of TikTok Ads?
Apr 8, 2025
6
min read
What is Causal Marketing Mix Modeling (MMM)?
What is Causal Marketing Mix Modeling (MMM)?
Mar 7, 2025
10
min read
What is Causal Attribution in Marketing?
What is Causal Attribution in Marketing?
Mar 7, 2025
8
min read
How Much Ad Spend Is Needed for Marketing Mix Modeling?
How Much Ad Spend Is Needed for Marketing Mix Modeling?
Feb 11, 2025
2
min read