Introducing Promotions Agent: AI-Powered Promotion Intelligence for Retail & Ecommerce Brands

For many retailers and ecommerce brands, promotions are one of the largest investments they make.

Fashion brands run seasonal sales to clear inventory and drive demand. Grocery retailers compete through weekly offers and price promotions. Ecommerce teams depend on discounts, vouchers, and promotional events to hit revenue targets throughout the year.

In many businesses, the cost of promotions rivals or exceeds paid media investment. Yet despite their importance, promotions remain one of the least understood growth levers, leading to questions such as:

• Which discount levels actually drive incremental sales?
• Which promotions create profitable growth and which simply give margin away?
• How much of a sales increase came from media versus promotions?
• Which promotion mechanics should be repeated next season?
• Where are we discounting more deeply than necessary?

These questions have enormous financial implications. Yet answering them often means digging through dashboards, exporting reports, and relying on analysts to uncover the story hidden in the data.

Finally, understand which promotions drive incremental growth

Today, we're making those answers dramatically easier to access.

We're introducing Promotions Agent, a major new capability within Sellforte AI that allows marketers, ecommerce teams, commercial leaders, and category managers to explore promotion performance through natural language.

Simply ask a question and get an answer.

You've been measuring promotions, now you can interrogate them

Last year, we launched Sellforte Promotions to help brands measure the true incremental impact of promotions on both sales and margin.

For the first time, customers could understand:

• Incremental sales generated by promotions
• Incremental margin impact
• ROI by discount depth
• ROI by promotion type
• Category-level promotional performance
• The interaction between promotions and media effectiveness

The launch addressed a major gap in commercial marketing measurement. While media investment has long been measured with increasing sophistication, promotions have often been evaluated using promoted sales alone. Sellforte Promotions helped change that by showing which promotions created genuine incremental growth and which quietly eroded profitability.

What we learned from customers was that measurement alone is only part of the solution.

The insights were there, but accessing them still required navigating reports, building views, and manually exploring the data. Customers wanted a faster way to move from data to decisions.

Promotions Agent is the next step in that evolution.

It gives users a faster and more intuitive way to explore promotion performance by combining Sellforte's promotion measurement capabilities with AI-powered analysis.

Instead of navigating reports and dashboards, users can simply ask questions.

Ask questions like you would ask an analyst

Promotions Agent transforms promotion analysis into a conversation.

Ask questions such as:

• How much revenue came from promotions versus media?
• Which discount levels generated the highest incremental margin?
• What was our most effective promotion type in Q1?
• Which categories respond best to deeper discounts?
• Which promotions drove growth without sacrificing profitability?
• How did promotional performance change compared to last year?
• Which promotions should we repeat next season?

Behind the scenes, Promotions Agent analyzes the same promotion data used throughout Sellforte Promotions and delivers structured, explainable answers in seconds.

What previously required report building, dashboard exploration, and analyst support can now be achieved with a simple question.

What this looks like in practice

Imagine you've just completed a major seasonal campaign and want to understand whether your discount strategy delivered profitable growth.

Instead of manually comparing discount bins, promotion types, and margin reports, you simply ask:

• Which discount levels generated the highest incremental margin during our spring campaign?

Promotions Agent analyzes promotional performance across discount depths, identifies where margin ROI peaks, and returns a structured explanation supported by visualizations and underlying data.

You can then continue the conversation:

• How did those results compare to last year?
  

The analysis becomes interactive, allowing teams to investigate opportunities, test hypotheses, and uncover insights far more quickly than traditional reporting workflows.

Built for promotion-heavy Retailers and Ecommerce brands

Promotions Agent is designed specifically for businesses where discounting plays a major role in growth.

For many retailers and ecommerce brands, promotions account for a significant share of annual revenue and influence everything from inventory management and customer acquisition to profitability and market share.

The challenge is that promotional complexity increases rapidly as businesses grow.

Different categories respond differently to discounts and different customer groups react differently to promotion mechanics. What works during Black Friday may not work during a spring campaign and a promotion that drives strong sales growth may simultaneously reduce profitability.

Understanding these trade-offs is often the difference between profitable growth and unnecessary margin erosion.

Promotions Agent helps teams navigate that complexity by making promotional intelligence more accessible.

→ For fashion retailers, it can identify the discount thresholds that maximise sell-through while protecting margin.

→ For grocery retailers, it can reveal which promotional mechanics genuinely increase basket size and incremental revenue.

→ For ecommerce brands, it can uncover which discount strategies generate new demand versus simply pulling purchases forward.

The result is faster learning, better planning, and more confident promotional decision-making.

Understanding Promotions and Media together

One of the most powerful capabilities of Promotions Agent is its ability to help users understand the relationship between promotions and media.

Historically, marketers have struggled to separate the impact of advertising from the impact of discounting. Sales increase, revenue grows, and performance improves, but determining the underlying drivers is rarely straightforward.

Because Promotions Agent sits on top of Sellforte's broader measurement framework, users can explore these relationships directly.

The following questions can be answered in a single conversation:

• How much of this growth came from promotions?
• How much came from media?
• Did media amplify promotional effectiveness?
• How did promotional intensity affect channel performance?

The result is a more complete understanding of marketing effectiveness and stronger decision-making across both marketing and commercial teams.

More powerful AI across Sellforte

Promotions Agent launches alongside a broader set of enhancements to Sellforte AI.

Users can now compare performance across time periods more naturally, generate richer visualizations directly through conversations, and benefit from a more structured and transparent analytical experience.

These improvements make Sellforte AI a more capable partner for exploring marketing performance, understanding business drivers, and uncovering opportunities for growth.

Together, they represent another step toward our vision of making sophisticated marketing analysis accessible to every decision-maker, not just analysts.

The future of Promotion Intelligence

Promotions are too important to be managed through intuition alone.

The most successful retail and ecommerce businesses increasingly treat promotions with the same rigor they apply to media investment. Understanding what drives incremental growth, what protects profitability, and where future opportunities exist is becoming a critical competitive advantage.

Our vision is simple.

Every marketer should be able to understand the true impact of their promotions as easily as they can ask a question.

Sellforte Promotions helped teams measure promotion effectiveness.

Promotions Agent helps them understand it.

And for promotion-heavy retailers and ecommerce brands, that understanding can translate directly into smarter investments, stronger profitability, and better growth decisions.

Promotions Agent will begin rolling out for Sellforte customers who have the Promotions Module from June 10 onwards along with other Sellforte AI enhancements.

👉 Book a demo to see Promotions Agent in action

Author

Edward Ford is VP of Marketing at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee.