MTA and MMM compared: which one is better for you?
The most popular methodologies Multi-Touch Attribution Models (MTA) and Marketing Mix Modeling (MMM) compared.

MTA and MMM compared: which one is better for you?

Feb 7, 2023 11 min read
Marketing news January
Latest news from the world of marketing

Marketing news January

Jan 31, 2023 1 min read
How do you get media data into the Marketing Mix Modeling software?
How do you get media data into MMM?

How do you get media data into the Marketing Mix Modeling software?

Jan 26, 2023 3 min read
Why Use Continuous Marketing Mix Modeling Instead of Projects?
Why you should use continuous Marketing Mix Modeling (instead of MMM projects)

Why Use Continuous Marketing Mix Modeling Instead of Projects?

Jan 19, 2023 3 min read
Why Marketing Mix Modeling is relevant for E-com business?
online-shopping-business-icon-retro-computer-keyboard

Why Marketing Mix Modeling is relevant for E-com business?

Jan 11, 2023 5 min read
Is Server-Side Tracking the Answer to the Cookie and GDPR Crisis?
Server-side tracking analysis

Is Server-Side Tracking the Answer to the Cookie and GDPR Crisis?

Dec 28, 2022 4 min read
Business Case: Value Assessment for Marketing Mix Modeling
Business Case: Value Assessment for Marketing Mix Modeling

Business Case: Value Assessment for Marketing Mix Modeling

Dec 21, 2022 9 min read
How to measure digital marketing without cookies?
How to measure digital marketing without cookies

How to measure digital marketing without cookies?

Dec 14, 2022 6 min read
Why Marketing Mix Modeling projects fail
Why Marketing Mix Modeling projects fail

Why Marketing Mix Modeling projects fail

Dec 13, 2022 5 min read