Best Marketing Attribution Models
Best Marketing Attribution Models

Best Marketing Attribution Models

Oct 28, 2021 7 min read
Why am I frequently Bayesian?
Why am I  frequently Bayesian?

Why am I frequently Bayesian?

Oct 21, 2021 1 min read
What is ROMI and where to start
What is ROMI

What is ROMI and where to start

Sep 21, 2021 6 min read
Life after cookies – What the IDFA change can teach us
Sellforte | Life after cookies – What the IDFA change can teach us

Life after cookies – What the IDFA change can teach us

Jun 21, 2021 7 min read
Marketing in a Recession
Marketing in a Recession

Marketing in a Recession

May 14, 2021 9 min read
Bayesian Data Analysis: A brave new world of statistics
Bayesian Data Analysis: A brave “new” world of statistics

Bayesian Data Analysis: A brave new world of statistics

May 14, 2021 9 min read
MMM - Continuous is better than project-based
MMM - Continuous is better than project-based

MMM - Continuous is better than project-based

May 14, 2021 4 min read
Measure or Die: Why Data-Driven Marketing Is Essential Today
Measure or Die – Why data-driven marketing is a must-have mindset in 2020

Measure or Die: Why Data-Driven Marketing Is Essential Today

May 14, 2021 9 min read
The Marketing Proof Gap
The Marketing Proof Gap

The Marketing Proof Gap

May 14, 2021 6 min read