Introducing Sellforte Experiments: Analyze Advanced Geo Lift & Conversion Lift Tests in Minutes (not months)

Running advanced marketing experiments shouldn’t feel like a research project. 

With the launch of Sellforte Experiments, marketers can now analyze intrementality, geo lift, and conversion lift tests in minutes, not months, and instantly see what’s driving real, incremental sales and profit. 

Sellforte Experiments acts like a data science assistant built into your measurement stack, giving performance marketers and data scientists alike the speed, accuracy, and clarity they need to make evidence-based decisions. 

Built for B2C ecommerce, DTC, and retail marketers, it connects experimentation, MMM, and attribution to give you one source of truth for every marketing test and its business impact. 

Why we built Sellforte Experiments 💡

Geo & conversion lift tests quantify the real, causal impact of marketing activities, not just correlations. But until now, analyzing these complex marketing experiments required specialized statistical knowledge, R or Python skills, and a lot of time. 

Even experienced data scientists could spend days or weeks running, cleaning, and interpreting results, while marketing teams had to wait for answers that were critical to immediate media and budget decisions. 

We wanted to change that. 

With Sellforte Experiments, we’ve productized a scientifically sound and high-quality causal inference solution, and it's accessible to everyone, automated, and incredibly fast.

Now, marketers can do in five minutes what used to take a week, and data scientists can reclaim hours that were spent on manual analysis.

Sellforte Experiments brings together: 

• Causal experiment analytics: Analyze geo lift and conversion lift tests in minutes 

• MMM calibration: Connect your experiments to fine-tune your mix model accuracy 

• Actionable reporting: Visualize real business impact across sales, margin, and ROI 

In short, it's like having your own data science assistant inside Sellforte.

Sellforte Experiments: What's Included 🔬

At Sellforte, we don’t just make analytics simple, we make them scientifically sound. Under the hood, Sellforte is powered by Bayesian statistics and uses causal inference methods, such as synthetic control modeling, ensuring every analysis captures true cause-and-effect, not just correlation.

Each experiment also includes diagnostics for validity and reliability, so you can trust every result before using it to guide business or investment decisions.

And we’re launching Sellforte Experiments with a refined, production-ready foundation that makes analyzing geo lift and conversion lift tests faster and more intuitive than ever. There are four major features included in the launch: 

1. Experiment Overview: Get the full picture 

In Experiment Overview, you can see all your experiments in one place. It gives you a clear snapshot of every geo lift and conversion lift test including when it ran, what channels were tested, and the key results at a glance. 

2. Test Analyzer: From raw data to insights in 5 minutes 

Test Analyzer lets you analyze any experiment quickly and confidently. Just upload your geo lift or conversion lift data and go from raw input to fully visualized, statistically validated insights in five minutes, not a week of manual work. 

As our CEO Juha puts it, “You now have the power to do in five minutes what used to take a full data science team a week.” 

3. Experiment Report: Visual results, ready to share 

In Experiment Report, get comprehensive, visualized reports that bring your results to life. Sellforte automatically calculates confidence levels, quantifies lift, and visualizes impact using your own KPIs like sales, margin, and ROI. 

Our graphs and data visualizations have been polished for this release, making it easy to share insights across marketing, data, and leadership teams. 

4. AI Summaries: All the key insights you need 

To help you turn results into action, Sellforte AI will do all the heavy lifting. AI Summaries automatically interpret your experiment results, highlight key findings, and generate easy-to-share takeaways so you can start actioning the conclusions of all your tests.

Together, these updates make Sellforte Experiments the easiest, most powerful way to analyze incrementality and connect it directly to outcomes. 

The Benefits of Sellforte Experiments ⭐️ 

Beyond speed, Sellforte Experiments delivers measurable business impact. From improving your MMM accuracy to revealing the real financial effect of your campaigns, these benefits help turn every test into actionable, revenue-driving insight. 

1. Calibrate Your MMM with Real Experiment Results 

Sellforte Experiments connects your test results directly into your Marketing Mix Model, allowing you to calibrate with real-world causal evidence. 

You’ll get more accurate incrementality factors, stronger attribution, and a tighter link between measurement and media planning. 

2. See the Real Impact on Sales & Margin 

Ad platforms report conversions, but conversions aren’t sales. Sellforte translates every experiment result into real business metrics: sales, margin, and incremental profit, excluding returns and VAT. 

You’ll finally see what’s actually driving profitable growth, not just what the platforms say is. 

3. New Enhancements to Level-up Your Experiments Experience 

We’ve also refined the experience for ongoing users, improving speed, visuals, and adding new layers of insight on top of existing experiments. 

Coming Soon... 👀

And here’s the exciting thing, we’re just getting started...

At Sellforte we're building the complete end-to-end experimentation workflow, meaning you’ll soon be able to plan, execute, analyze, and optimize all your experiments within one platform.

Here’s what we’ll be adding to Sellforte Experiments in our next update: 

Test Advisor: Sellforte will recommend which channels or campaigns to test next, helping you prioritize experiments that maximize learning value and business impact. 

Test Grader: Before you even run a test, Sellforte will forecast its likelihood of success and recommend design improvements using power analysis, ensuring every experiment is well-structured and meaningful. 

Test Detector: Sellforte will automatically detect tests hidden in your historical data and surface the results; no manual digging, no missed insights.

Offline Experiments in Demo Data: We’ll soon include offline experiments in the demo dataset so you can see exactly how Sellforte handles real-world cross-channel analysis. 

With these future releases, our goal is to make Sellforte the most complete experimentation hub for modern consumer marketing teams.

Built for Marketers and Data Scientists alike 🎯 

Sellforte Experiments is built for performance-driven B2C marketers and data scientists who want faster, more reliable experiment analysis, all in one connected platform. 

It’s designed to make marketing experimentation simple for marketers and efficient for data scientists. 

Perfect for: 

• Ecommerce and DTC marketers who want to understand the true ROI of every channel and campaign. 

• Retail marketing teams balancing online and offline media investments. 

• Performance marketing leads who want to make evidence-based decisions without needing R or Python expertise. 

• Data scientists and marketing analysts who can now run and analyze geo lift and conversion lift tests in minutes, gaining back valuable time for higher-level modeling, optimization, and strategic work. 

Whether you’re optimizing budgets, testing creative strategies, or refining your MMM, Sellforte Experiments saves hours of analysis time, reduces complexity, and accelerates insight generation across the entire marketing organization. 

Why It Matters 🔍 

The days of waiting weeks for experiment results are over. 

As privacy changes and signal loss make attribution harder, experimentation is becoming the single most reliable way to understand marketing impact, but only if it’s fast and accessible. 

Sellforte Experiments removes the friction, giving every marketer and data scientist the ability to measure incrementality with speed, rigor, and clarity. 

It’s where your experiments meet your models, creating a continuous loop of learning and optimization.  

The Takeaway ✨ 

• Analyze your geo lift and conversion lift tests in minutes (not months)

• Calibrate your MMM with real experimental evidence 

• Turn complex experiments into clear, actionable insights 

With Sellforte Experiments, you’re not just saving time, you’re gaining a data science assistant that makes advanced marketing measurement accessible to everyone. 

Because the future of marketing isn’t about guessing, it’s about knowing what really works. 

Author

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.