Why should I use Marketing Mix Modelling when I have Google Analytics?
Marketing Mix Modeling and Google Analytics

Why should I use Marketing Mix Modelling when I have Google Analytics?

Nov 29, 2022 6 min read
MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy

MMM Model & Promotion Effectiveness Model Accuracy

Nov 24, 2022 1 min read
How Fashion Retailers Optimize Promotions, Markdowns and Marketing
Fashion Retailers: Optimize Promotions, Markdowns & Marketing Spend

How Fashion Retailers Optimize Promotions, Markdowns and Marketing

Nov 22, 2022 3 min read
Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?

Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?

Nov 13, 2022 1 min read
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Meta MMM Summit 2022 from MMM SaaS provider's perspective

Meta MMM Summit 2022 from MMM SaaS provider's perspective

Oct 31, 2022 6 min read
Delivering measurable customer value: Sellforte Customer Happiness Survey 2022 received an NPS of 56%
sellforte nps 2022

Delivering measurable customer value: Sellforte Customer Happiness Survey 2022 received an NPS of 56%

Sep 9, 2022 9 min read
You can’t afford to overlook this marketing data point
You can’t afford to overlook this marketing data point

You can’t afford to overlook this marketing data point

Feb 14, 2022 6 min read
What is ROMI and where to start
What is ROMI

What is ROMI and where to start

Sep 21, 2021 6 min read
Bayesian Data Analysis: A brave new world of statistics
Bayesian Data Analysis: A brave “new” world of statistics

Bayesian Data Analysis: A brave new world of statistics

May 14, 2021 9 min read