MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy
Nov 24, 2022
1
min read
Retailers: Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Retailers: Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Nov 23, 2022
1
min read
How can fashion retailers optimize the combined impact of Promotions, Markdowns and Marketing Spend? All three combinations explained!
How can fashion retailers optimize the combined impact of Promotions, Markdowns and Marketing Spend? All three combinations explained!
Nov 22, 2022
3
min read
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Oct 31, 2022
6
min read
You can’t afford to overlook this marketing data point
You can’t afford to overlook this marketing data point
Feb 14, 2022
6
min read
What is ROMI and where to start
What is ROMI and where to start
Sep 21, 2021
6
min read
MMM - Continuous is better than project-based
MMM - Continuous is better than project-based
May 14, 2021
4
min read
Methodological pitfalls of traditional Marketing Mix Modeling
Methodological pitfalls of traditional Marketing Mix Modeling
May 14, 2021
8
min read
What data do I need for Marketing Mix Modeling?
What data do I need for Marketing Mix Modeling?
May 14, 2021
5
min read