Why should I use Marketing Mix Modelling when I have Google Analytics?
Why should I use Marketing Mix Modelling when I have Google Analytics?
Nov 29, 2022
6
min read
MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy
Nov 24, 2022
1
min read
Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Nov 23, 2022
1
min read
How Fashion Retailers Optimize Promotions, Markdowns and Marketing
How Fashion Retailers Optimize Promotions, Markdowns and Marketing
Nov 22, 2022
3
min read
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Oct 31, 2022
6
min read
You can’t afford to overlook this marketing data point
You can’t afford to overlook this marketing data point
Feb 14, 2022
6
min read
What is ROMI and where to start
What is ROMI and where to start
Sep 21, 2021
6
min read
What data do I need for Marketing Mix Modeling?
What data do I need for Marketing Mix Modeling?
May 14, 2021
5
min read
MMM - Continuous is better than project-based
MMM - Continuous is better than project-based
May 14, 2021
4
min read