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Why Use Shopify Data Over Google Analytics for Media Optimization?
Why use Shopify data instead of Google Analytics in media optimization?
Marketing Mix Modeling

Why Use Shopify Data Over Google Analytics for Media Optimization?

Sep 13, 2023 6 min read
How Can MMM Help Optimize eCommerce Revenue Metrics?
Explore the intricacies of optimizing eCommerce KPIs using Marketing Mix Modeling (MMM). Revenue Metrics.
Marketing Mix Modeling

How Can MMM Help Optimize eCommerce Revenue Metrics?

Sep 5, 2023 6 min read
Response Curves: Key to Campaign Success or Failure
Advertising response curve – The curves that make-or-break campaign profitability
Marketing Mix Modeling

Response Curves: Key to Campaign Success or Failure

Aug 3, 2023 6 min read
Marketing Budget Optimization: Lightweight MMM vs SaaS MMM
Lightweight MMM Budget optimizer
Marketing Mix Modeling

Marketing Budget Optimization: Lightweight MMM vs SaaS MMM

Jun 7, 2023 14 min read
How to optimize Google and Facebook Ads spend?
Optimizing Google and Facebook advertising can be tricky due to different way of measurement
Marketing Mix Modeling

How to optimize Google and Facebook Ads spend?

May 24, 2023 5 min read
How to master Marketing Mix Modeling in fashion retail?
Unlock the secrets of success in the dynamic world of fashion retail with Marketing Mix Modeling (MMM).
Marketing Mix Modeling

How to master Marketing Mix Modeling in fashion retail?

May 11, 2023 8 min read
What’s the value of MMM to an omnichannel retailer?
What’s the value of MMM to an omnichannel retailer?
Marketing Mix Modeling

What’s the value of MMM to an omnichannel retailer?

May 3, 2023 4 min read
How to master Marketing Mix Modeling in grocery retail?
How to master Marketing Mix Modeling in grocery retail?
Marketing Mix Modeling

How to master Marketing Mix Modeling in grocery retail?

Apr 13, 2023 7 min read
The spillover effect: How TV affects search engine marketing?
The spillover effect: How TV affects search engine marketing?
Marketing Mix Modeling

The spillover effect: How TV affects search engine marketing?

Mar 23, 2023 10 min read
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