How to optimize Google and Facebook Ads spend?
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How to optimize Google and Facebook Ads spend?
May 24, 2023
5
min read
How to master Marketing Mix Modeling in fashion retail?
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How to master Marketing Mix Modeling in fashion retail?
May 11, 2023
8
min read
What’s the value of MMM to an omnichannel retailer?
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What’s the value of MMM to an omnichannel retailer?
May 3, 2023
4
min read
How to master Marketing Mix Modeling in grocery retail?
How to master Marketing Mix Modeling in grocery retail?
Apr 13, 2023
7
min read
The spillover effect: How TV affects search engine marketing?
The spillover effect: How TV affects search engine marketing?
Mar 23, 2023
10
min read
The history of econometrics in marketing
The history of econometrics in marketing
Mar 22, 2023
8
min read
What Is Incrementality in Marketing and Why Does It Matter So Much?
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What Is Incrementality in Marketing and Why Does It Matter So Much?
Feb 22, 2023
6
min read
How do you get media data into the Marketing Mix Modeling software?
How do you get media data into the Marketing Mix Modeling software?
Jan 26, 2023
3
min read
Why Use Continuous Marketing Mix Modeling Instead of Projects?
Why Use Continuous Marketing Mix Modeling Instead of Projects?
Jan 19, 2023
3
min read