What Is Incrementality in Marketing and Why Does It Matter So Much?
Incrementality in marketing

What Is Incrementality in Marketing and Why Does It Matter So Much?

Feb 22, 2023 6 min read
How do you get media data into the Marketing Mix Modeling software?
How do you get media data into MMM?

How do you get media data into the Marketing Mix Modeling software?

Jan 26, 2023 3 min read
Why Use Continuous Marketing Mix Modeling Instead of Projects?
Why you should use continuous Marketing Mix Modeling (instead of MMM projects)

Why Use Continuous Marketing Mix Modeling Instead of Projects?

Jan 19, 2023 3 min read
Why Marketing Mix Modeling is relevant for E-com business?
online-shopping-business-icon-retro-computer-keyboard

Why Marketing Mix Modeling is relevant for E-com business?

Jan 11, 2023 5 min read
Business Case: Value Assessment for Marketing Mix Modeling
Business Case: Value Assessment for Marketing Mix Modeling

Business Case: Value Assessment for Marketing Mix Modeling

Dec 21, 2022 9 min read
Why Marketing Mix Modeling projects fail
Why Marketing Mix Modeling projects fail

Why Marketing Mix Modeling projects fail

Dec 13, 2022 5 min read
Does Marketing Mix Modeling use GDPR or CCPA related Data?
Does Marketing Mix Modeling use GDPR or CCPA related Data?

Does Marketing Mix Modeling use GDPR or CCPA related Data?

Dec 12, 2022 1 min read
How long does it take to implement the Sellforte MMM?
Sellforte implementation

How long does it take to implement the Sellforte MMM?

Dec 9, 2022 4 min read
Why Calibrate Marketing Mix Modeling with Facebook Lift Tests?
Why should you calibrate MMM results with Facebook lift tests?

Why Calibrate Marketing Mix Modeling with Facebook Lift Tests?

Dec 8, 2022 5 min read