Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Nov 13, 2022
1
min read
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Oct 31, 2022
6
min read
Delivering measurable customer value: Sellforte Customer Happiness Survey 2022 received an NPS of 56%
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Delivering measurable customer value: Sellforte Customer Happiness Survey 2022 received an NPS of 56%
Sep 9, 2022
9
min read
You can’t afford to overlook this marketing data point
You can’t afford to overlook this marketing data point
Feb 14, 2022
6
min read
What is ROMI and where to start
What is ROMI and where to start
Sep 21, 2021
6
min read
Bayesian Data Analysis: A brave new world of statistics
Bayesian Data Analysis: A brave new world of statistics
May 14, 2021
9
min read
MMM - Continuous is better than project-based
MMM - Continuous is better than project-based
May 14, 2021
4
min read
What data do I need for Marketing Mix Modeling?
What data do I need for Marketing Mix Modeling?
May 14, 2021
5
min read
Comparing Different Marketing Mix Modeling solutions
Comparing Different Marketing Mix Modeling solutions
May 14, 2021
7
min read