Why Calibrate Marketing Mix Modeling with Facebook Lift Tests?
Why Calibrate Marketing Mix Modeling with Facebook Lift Tests?
Dec 8, 2022
5
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Why should I use Marketing Mix Modelling when I have Google Analytics?
Why should I use Marketing Mix Modelling when I have Google Analytics?
Nov 29, 2022
6
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MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy
Nov 24, 2022
1
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How Fashion Retailers Optimize Promotions, Markdowns and Marketing
How Fashion Retailers Optimize Promotions, Markdowns and Marketing
Nov 22, 2022
3
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Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Nov 13, 2022
1
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Meta MMM Summit 2022 from MMM SaaS provider's perspective
Meta MMM Summit 2022 from MMM SaaS provider's perspective
Oct 31, 2022
6
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Delivering measurable customer value: Sellforte Customer Happiness Survey 2022 received an NPS of 56%
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Delivering measurable customer value: Sellforte Customer Happiness Survey 2022 received an NPS of 56%
Sep 9, 2022
9
min read
You can’t afford to overlook this marketing data point
You can’t afford to overlook this marketing data point
Feb 14, 2022
6
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What is ROMI and where to start
What is ROMI and where to start
Sep 21, 2021
6
min read