Top 5 Enterprise MMM Software for Large Ecommerce Brands ($1B+ in Sales)

When you're running an ecommerce business with billions of dollars in revenue, your approach to choosing Marketing Mix Modeling (MMM) software is very different compared to smaller brands.

Ecommerce MMM for enterprises refers to marketing mix modeling software designed for large online retailers ($1B+ in revenue) to measure and optimize marketing spend across digital, offline, and owned channels at global scale.

At $1B+ in sales, you’re not just managing Meta and Google. You’re activating a full channel mix across online, offline, and owned media to promote your brand in multiple markets. Your stakeholder group ranges from C-level executives to platform specialists, each expecting MMM to support both strategic and tactical decision-making.

The cost of mistakes in media spend optimization is measured in millions, making vendor trust, analytical credibility, and enterprise-grade infrastructure critical requirements.

When you start evaluating which MMM vendors can truly deliver against these enterprise ecommerce requirements, the list becomes very short.

This guide compares enterprise-grade ecommerce MMM software used by $1B+ online retailers to optimize global marketing spend and increase incremental media-driven sales.

1. Sellforte: The Next-Gen Leader in MMM

Overview: Sellforte is an enterprise-grade Marketing Mix Modeling platform, specializing in Ecommerce and Retail. Sellforte is the technology leader among enterprise-grade MMM solutions.

Pros:

• Strong references: Public references across many Ecommerce & Retail verticals from Fashion (such as Bonprix) to Sports (such as Intersport)
• Covers tactical use-cases: Provides optimal spend level and bid values for each campaign & ad set based on Marginal Incremental ROAS (miROAS), with daily model updates
• Optimization focus: Most mature user experience for spend optimization, ranging from AI Agents to use-case specific optimization views

Cons:

• Not a high-touch consultancy (despite having a senior enterprise-grade Customer Success team)
• Purely focused on measuring and optimizing media spend (not offering for example market research)

Best for: Large ecommerce businesses who want the latest technology to optimize their media spend at a very granular level.

2. Analytic Partners: GPS Enterprise

Overview: US-based Analytic Partners is one of the most well-known consultancies for marketing measurement, often earning them a seat at Marketing Mix Modeling RFPs with large ecommerce businesses. While still appearing high in Gartner's reports, Analytic Partners has started to fall behind competitors in terms of technology and methodology.

Pros:

• Strong enterprise references
• Mentioned as a leading consultancy in Gartner's reports
• Beyond MMM, covers other commercial use-cases as well, such as customer segmentation or pricing analysis

Cons:

• No campaign / ad set level measurement or optimization
• No daily updates
• More consultancy than software (service quality depends on people assigned on the customer)
• Consultancy-cost structure makes them 4-8x more expensive than MMM product companies, such as Sellforte

Best for: Large ecommerce businesses who want MMM to help with high-level budget guidance, but not necessarily with granular campaign optimization.

3. Ekimetrics: One.Vision

Overview: France-based Ekimetrics is a well-known Marketing Mix Modeling consultancy in Europe, often part of MMM tender processes for European enterprises. 

Pros:

• Strong enterprise references in UK and France
• More software-focused than other consultancy providers
• Beyond MMM, covers other commercial use-cases as well, such as customer analytics

Cons:

• No campaign / ad set level measurement or optimization
• More consultancy than software (service quality depends on people assigned on the customer)
• Growth has stagnated since 2024 (based on headcount in LinkedIn)
• Consultancy-cost structure makes them more expensive than MMM product companies, such as Sellforte

Best for: UK and France -based enterprises who want MMM to help with high-level budget guidance, but not necessarily with granular campaign optimization.

4. Ipsos MMA: Activate 

Overview: Ipsos is market research company operating with more than 20,000 employees in 90+ countries. Ipsos also offers a Marketing Mix Modeling service, called Activate.

Pros:

• Strongest global presence
• Covers several marketing research and analytics topics

Cons:

• No campaign or ad set level measurement or optimization
• No daily updates
• More consultancy than software (service quality depends on people assigned on the customer)
• User interface seems outdated based on screenshots
• Consultancy-cost structure makes them more expensive than MMM product companies, such as Sellforte

Best for: Enterprises who get benefit from Ipsos's broad market research service portfolio, and are satisifed with high-level budget guidance from MMM (but not necessarily with granular campaign optimization).

5. Circana

Overview: Similar to Ipsos, Circana is a major market research company with 6,000+ employees. As one of their offerings, Circana provides MMM.

Pros:

• Strong in CPG / FMCG due to acquisition of Nielsen's MMM business in 2025 and proprietary data that they collect for CPG / FMCG comapnies
• Covers several marketing research and analytics topics

Cons:

• No product screenshots on website, making it difficult to assess the software
• No campaign or ad set level measurement or optimization
• No daily updates (recommends annual or quarterly model updates)
• More consultancy than software (service quality depends on people assigned on the customer)
• Consultancy-cost structure makes them more expensive than MMM product companies, such as Sellforte

Best for: CPG / FMCG brands who satisifed with high-level budget guidance from MMM, but not necessarily with granular campaign optimization)

Conclusions

The choice MMM for large ecommerce businesses with more than $1B in sales comes down to two primary options:

1. Use one of the high-touch consultancy options who can help with high-level budget optimization across channels. In this model, you need to trust MTA, GA4, ad platform attribution, or other tool for campaign-level spend optimization.

2. Use the technology leader, Sellforte, whose enterprise-grade MMM covers all media spend optimization use-cases from channel-level budget planning to tactical campaign optimization.

To learn more, book a demo with Sellforte.