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You can’t afford to overlook this marketing data point
You can’t afford to overlook this marketing data point
Marketing Mix Modeling

You can’t afford to overlook this marketing data point

Feb 14, 2022 6 min read
Automatic differentiation, differentiable programming, and Bayes
Automatic differentiation, differentiable programming, and Bayes

Automatic differentiation, differentiable programming, and Bayes

Dec 14, 2021 9 min read
Best Marketing Attribution Models
Best Marketing Attribution Models
Marketing

Best Marketing Attribution Models

Oct 28, 2021 7 min read
Why am I frequently Bayesian?
Why am I frequently Bayesian?
Data/Marketing Science

Why am I frequently Bayesian?

Oct 21, 2021 1 min read
What is ROMI and where to start
What is ROMI
Marketing Mix Modeling

What is ROMI and where to start

Sep 21, 2021 6 min read
Life after cookies – What the IDFA change can teach us
Sellforte | Life after cookies – What the IDFA change can teach us
Marketing

Life after cookies – What the IDFA change can teach us

Jun 21, 2021 7 min read
Marketing in a Recession
Marketing in a Recession
Marketing

Marketing in a Recession

May 14, 2021 9 min read
Bayesian Data Analysis: A brave new world of statistics
Bayesian Data Analysis: A brave “new” world of statistics
Marketing Mix Modeling

Bayesian Data Analysis: A brave new world of statistics

May 14, 2021 9 min read
Measure or Die: Why Data-Driven Marketing Is Essential Today
Measure or Die – Why data-driven marketing is a must-have mindset in 2020
Marketing

Measure or Die: Why Data-Driven Marketing Is Essential Today

May 14, 2021 9 min read
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