Marketing Mix Modeling (MMM) tutorial
Basics of Marketing Mix Modeling
Marketing Mix Modeling use-cases
Choosing your MMM approach
Preparing your data for Marketing Mix Modeling
Understanding Marketing Mix Modeling results
- Measuring improvement in marketing
- What is the impact of granularity on Marketing Mix Modelling?
- Sales decomposition chart
- Return On Investment (ROI): Definition and charts
- What are adstock and carryover effects and how can they be modelled?
- Diminishing Returns of marketing
- Marginal Return On Investment (Marginal ROI)