Making marketing the revenue center

Using MMM, Ad platform metrics and Digital analytics to measure business attribution. Use results to build scenarios and optimize towards business goals.

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Marketing optimization platform for eCommerce and omnichannel retailers

For decades Marketing Mix Modeling (MMM) has been a slow and painful process that is highly respected but rarely loved due to its slowness.
This has now changed for good.
Sellforte's MMM solution provides retailers and agencies an easy, fast, and close to real-time solution to measure marketing performance and forecast revenue.
It's your everyday backup whether you are reporting campaign results, optimizing media mix, forecasting revenue, or prepping for a board meeting.

Measure right and hit business goals

Sellforte platform integrations and outputs

Main use cases

Measuring ROI

Sellforte is a single source of truth for all media channel measurements. We measure all media channels from Out-Of-Home to digital channels like Meta and Google.

Results will be available on the following levels:

Media type (Own, Digital, Offline)
Media Group (TV, OOH, Paid Social, Paid Search, Display, etc.)
Advertising platform (Facebook Ads, Google, TikTok, Criteo, etc.)
Campaign objective (Awareness, Traffic, Engagement, Leads, etc.)
Bidding strategy (Target CPA, Target ROAS, Maximize conversions, etc.)
Campaign (Facebook retargeting Hats week 24, etc.)

Scenario planning

Scenario planner lets you build scenarios for upcoming periods. Whether you are planning for the next year, quarter, month or week, we recommend building these five different scenarios (annual example):

Reference: What would happen if we would just replicate the same plan as last year
Budget optimization: Optimize the same budget based on MMM results
Budget optimization: Optimize based on MMM results and let the allocation change by +/- 30 %
Budget optimization: Optimize based on MMM results and let the allocation change as much as possible
Sales target optimization: If my sales target is 37 M€, how much should spend on media and how should I allocate it

Sales forecast

After choosing the most desired scenario you can see a full sales forecast that takes into account the historical baseline and scenario's investment outcome.

See how sales forecast changes by applying The baseline adjuster from - to + 10 % from historical performance.

Use sales forecasting to:

Justify investment changes
Justifying bigger budgets to media
Helping marketing agency to apply new investment allocation

Our methodology

Number crunching.

+1 B€

optimized media investments

+1 %

more effective marketing

1 x

ROI for our customers buying Sellforte

"I'd recommend Sellforte to all agencies or companies investing in several digital channels at the same time. Resource allocation in fact cannot be done by analyzing the tools individually, each with its own attribution model."

Gioacchino SpinelloHead of Data Analytics

More case studies

Badged Meta Measurement Partner

Sellforte has been accepted as a badged Meta Measurement Partner, which enables Sellforte data scientist to access the best quality data from Meta's channels.