Sellforte is an always-on Marketing Mix Modeling, incrementality testing, and attribution correction platform, built to measure marketing the way gaming and lottery operators actually acquire and retain players, across:
- Your Meta, Google, and TikTok spend
- Direct site/app, affiliate networks, programmatic display, and CRM/retention channels
- Retail, out-of-home, TV, and other offline media
- Brand and always-on performance/retargeting media
- Every market, jurisdiction, and brand entity you operate under
- Bonus and promotional cycles, deposit matches, free spins, and odds boosts
- Jackpot size and draw-based demand swings
- Major sporting events and seasonal calendar spikes
Sellforte separates base player demand, promotion-driven deposits, jackpot-driven demand, and true media-driven incremental volume, so a bonus cycle, a rolling jackpot, a World Cup surge, or a competitor's odds-boost war is never mistaken for a campaign win.
It measures offline channels, retail, out-of-home, TV, on the same causal basis as digital, so retail and OOH investment gets credit for the volume it actually drives instead of disappearing next to whichever digital touchpoint happened to come last.
It models brand and performance media together rather than crediting one channel and zeroing out the other, so upper-funnel brand spend gets credit for the deposits it actually influenced, including players who convert days later through an affiliate link or a branded search term your last-click reporting can't connect back to the campaign that started the relationship.
See how much of a spike is media vs bonus, jackpot, event, or organic seasonal demand
Sellforte separates deposits and ticket sales into base demand you'd have gotten regardless, promotion-driven deposits from deposit matches and free spins, jackpot-driven demand from big draws, event-driven demand from sporting calendar spikes, and true media-driven incremental volume. That separation is what makes a budget decision defensible: you know what marketing actually added on top of the bonus, the jackpot, and the World Cup surge, not what a platform happened to credit it with.
Measure retail, out-of-home, and TV alongside every digital channel
Retail point-of-sale, out-of-home, and TV often carry a meaningful share of gaming and lottery budgets, but they're invisible to digital-first attribution. Sellforte measures offline media on the same causal basis as digital, direct, affiliate, paid social, and programmatic, so retail and OOH investment gets credit for the volume it actually drives.
Separate brand's contribution from performance and retargeting's
Brand and always-on performance campaigns often target the same player in the same consideration window. Sellforte models both together, giving brand activity credit for the deposits it actually set in motion instead of crediting only the channel that happened to close the account.
Re-measure every time you enter a new market, launch a brand, or shift your promo strategy
New jurisdictions, new brand entities, and changes to your bonus structure all change how media performs. Sellforte treats every one of these as a signal to re-measure, connecting market-entry and promo decisions to actual player response rather than a carried-forward assumption from a different market or a different bonus mix.
Measure direct, affiliate, paid social, and programmatic on one comparable basis
A brand or performance campaign can influence a player who ultimately deposits through an affiliate link, invisible to your own site's last-click reporting. Sellforte models the incremental contribution of every acquisition channel, owned and third-party, so channels that influence a deposit without closing it stop being systematically undervalued, and affiliate spend stops getting credit for demand your other media already created.
Get budget guidance at the level your business actually runs at, on the timescale your teams need
Get recommendations by market, jurisdiction, brand, and campaign/ad-set, at three timescales at once: annual brand and portfolio planning, quarterly reallocation across markets, and weekly pacing during a promo push, jackpot spike, or major sporting event. Every output ties back to the metrics your trading and finance teams already report on, CPA, player LTV, GGR/NGR, and deposit volume, not a marketing-only proxy that doesn't survive a finance or trading-team review.
Built on the data you already have
MMM is only as good as the data feeding it. Sellforte connects directly into your media platforms, including Meta, Google, and TikTok, your affiliate tracking and CRM/retention systems, and your data warehouse, so every model run reflects your full acquisition and retention stack, not a sampled or manually stitched-together version of it.
Hands-on onboarding
A dedicated onboarding team works directly with your marketing and analytics leads to connect your data sources and calibrate the model to your markets, brands, and promo cadence. Most customers are live and seeing model outputs within a few weeks of starting onboarding, and the platform then runs continuously, so recommendations stay current through bonus cycles, event windows, and jurisdiction changes.
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