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Sellforte is an always-on Marketing Mix Modeling, incrementality testing, and attribution correction platform, built to measure marketing the way telecom actually runs it, across:
- Retail, dealer, digital, and call-center channels
- Mobile, broadband, and TV
- Brand and performance
- And across every market and sub-brand you operate
Sellforte separates base demand, promotion-driven sales, and true media-driven incremental sales, so a tariff change, a competitor's price cut, or a seasonal shift is never mistaken for a campaign win.
Sellforte models brand and conquesting/performance media together rather than crediting one and ignoring the other, so upper-funnel spend gets judged on the connections it actually influences, not zero. And when a service portfolio or bundle changes, Sellforte re-measures channel response rather than assuming historical efficiency still holds.
It runs continuously, not as an annual study, so recommendations are current enough to inform this quarter's plan, not just next year's.
Understand how much of your growth is media, and how much was always coming
Sellforte separates gross adds into base sales you'd have gotten regardless, promotion- and price-driven sales, and true media-driven incremental sales. That separation is what makes every downstream budget decision defensible since you know what media actually added, not what a platform credited it with.
Measure acquisition across retail, dealer, digital, and call center on one basis
A brand or conquesting campaign can drive a store visit, a dealer sale, or an inbound call that never touches a tracked link. Sellforte models the incremental contribution of every acquisition channel, online and offline, so channels that influence in-person and assisted sales stop being systematically undervalued.
Re-evaluate media efficiency every time the proposition changes
Bundles, tariffs, and service tiers change often in telecom, and historical channel performance doesn't automatically transfer when they do. Sellforte treats every portfolio change as a signal to re-measure, connecting productization shifts to channel response rather than assuming last year's mix still applies.
Separate brand impact from switcher and conquesting performance media
Brand campaigns and competitive-conquesting spend often target the same subscriber in the same window. Sellforte models both together, giving upper-funnel brand activity credit for the connections it influences instead of crediting only the last performance touch.
Optimize budget at every planning horizon across markets, brands, and service lines
Get budget recommendations at the market, brand, and product level (mobile, broadband, TV), and at three timescales simultaneously: annual brand and network planning, quarterly reallocation across regions, and weekly pacing during active acquisition pushes.
Model campaigns at the level your business actually runs at
Regional and national campaigns are modeled at the level the data supports — market, brand, and product — so a national brand push and a regional acquisition campaign in the same window don't get blended into one misleading number. And every output connects back to the metrics telecom finance already tracks: net adds, ARPU, and churn, not proxy metrics that don't survive a finance review.
How Moi Kept Testing New Media Through Two Portfolio Changes with Sellforte
Moi mobiili, a virtual mobile operator, reconfigured its service portfolio twice in two years. Using Sellforte's MMM, Moi tracked channel performance through both changes, monitored the effect of COVID-19 on media efficiency, and tested new marketing channels before committing broader budget to any of them.
Response curves: know where each channel sits before you add another euro
Acquisition budgets in telecom move fast around handset launches and promotional windows. Every euro pushed into an already-saturated channel is a euro that would have worked harder in dealer support, brand, or a still-scaling digital channel. Sellforte models marginal response curves for every channel in your mix, so you know whether performance search still has room to scale or whether the next euro is better spent on conquesting media or in-store support.
Media metrics: separate a real efficiency shift from a pricing or promo effect
Telecom ROAS moves for reasons that have nothing to do with media — a tariff change, a competitor's price cut, a handset subsidy. A sudden lift in conversion rate might be explained by a promotional price point, not better-performing creative. Sellforte surfaces ad-platform metrics alongside MMM results so your team can tell a genuine media efficiency change from a pricing or seasonal one, and act on the right one.
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Nordic Bites Group Oy, the Master Franchisee for Subway Nordics, selects Sellforte to unify marketing measurement across Finland and Sweden
Caseking Partners with Sellforte to Drive Smarter Marketing Investments Through MMM & Incrementality
Azzas 2154 Expands Partnership with Sellforte to Scale MMM Across Fashion Brand Portfolio
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When is a market or channel too small to justify an incrementality test?
