Your dashboards disagree, and you have to decide anyway
GA4, ad platforms, and attribution tools each tell a different story about what worked. Leadership still needs an answer before the next budget cycle.
Gifting seasons and promotions distort what media gets credit for
When a promo period and a media push overlap, standard reporting can’t tell you which one actually drove the sale.
Category-level decisions get made on channel-level data
Skincare, haircare, color cosmetics, and wellness lines behave differently, but most tools report only at the channel level.
Sellforte unifies Marketing Mix Modeling, Incrementality Testing, and Attribution into a single, always-on Operating System. It does not replace your existing measurement stack. It corrects it.
Incrementality factors from continuous MMM and geo lift and conversion lift experiments are applied back to your attribution, giving you true incremental ROAS at campaign and ad-set level, every day.
It understands that a holiday gifting push, a new product launch, and always-on performance activity all behave differently. And it knows that media performs differently across categories like skincare, haircare, color cosmetics, and wellness or supplements, which is why it models those separately too.
It runs continuously, not quarterly. Most customers are live and seeing model outputs within a few weeks of starting onboarding.
Get incremental ROAS at the campaign and ad-set level, every day
Most MMM stops at the channel level. Sellforte goes further, applying incrementality factors from MMM and lift experiments back to your attribution, producing incremental ROAS at campaign and ad-set level on a daily and weekly cadence. You get the accuracy of MMM with the granularity your performance team needs to act on today, not next quarter.
Run incrementality tests at scale and feed results back into the model
Sellforte’s Experiments Hub unifies Geo Lift tests, Conversion Lift studies, and A/B tests in one place. Every result feeds back into the MMM as a Bayesian prior, sharpening the model with each experiment rather than treating tests as one-off projects.
Separate true incremental sales from promotional and gifting-season noise
Sellforte decomposes your sales into three layers: base sales you would have achieved without any media or promotions, promotion-driven sales generated by gifting-season offers, bundles, and discounts, and true media-driven incremental sales. This separation is what makes every downstream decision reliable. You know what media actually added during a holiday push, not what attribution credited it with.
See performance by category, not just by channel
A campaign driving traffic to skincare performs nothing like one driving haircare or wellness supplements. Sellforte models media and promotional performance across product categories, giving you measurement granular enough to act on, not just report on.
Optimize budgets at every level, from annual planning to next week
Sellforte supports budget decisions at three levels simultaneously. At the campaign level, it recommends optimal spend for each individual campaign. At the channel level, it recommends how to allocate budget across your full media mix. At the pacing level, it recommends the right channel-level budget for each week. One platform covers your annual planning cycle, your quarterly reallocation, and your in-flight weekly optimization.
How Farmacity Unlocked +$240K Incremental Revenue & +63% More Retail Impact with Sellforte MMM
Discover how Sellforte MMM helped Farmacity reveal hidden ROI, boosting revenue by +$240K and retail impact by +63%.
Response curves: Know exactly where each channel sits on the saturation curve
In beauty and personal care, media budgets move fast around launches and gifting seasons. Every dollar invested in a saturated channel is a dollar that would have worked harder somewhere else.
Sellforte models marginal response curves for every channel in your mix, so you can see whether Paid Social still has room to scale, whether branded search is already saturated, and what the next dollar in each one would actually return.
Media metrics: Understand what is driving shifts in your ROI
In beauty and personal care, ROI moves constantly across launches, gifting seasons, and product mix changes. Media metrics from your ad platforms tell you why. A sudden improvement in PMAX performance might be explained by a rise in Average Order Value during a new product launch, not a change in media efficiency.
Sellforte surfaces ad platform metrics alongside MMM results so your team can separate true performance shifts from commercial ones.
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Caseking Partners with Sellforte to Drive Smarter Marketing Investments Through MMM & Incrementality
Azzas 2154 Expands Partnership with Sellforte to Scale MMM Across Fashion Brand Portfolio
How should we cut our marketing budget while protecting growth?
Can MMM and Incrementality testing measure the full sales impact of mid-funnel and top-of-funnel campaigns?
