Lauri Potka

Lauri Potka

Lauri Potka is the Chief Operating Officer at Sellforte, with over 15 years of experience in Marketing Mix Modeling, marketing measurement, and media spend optimization. Before joining Sellforte, he worked as a management consultant at the Boston Consulting Group, advising some of the world’s largest advertisers on data-driven marketing optimization. Follow Lauri in LinkedIn , where he is one of the leading voices in MMM and marketing measurement.

Posts by Lauri Potka
What is Cost Per Conversion?

Cost Per Conversion

Cost Per Conversion is a cost-efficiency metric used by digital marketers when analysing how well different campaigns and channels are driving conversions. It measures the average cost of one conversi …

What is Cost Per Mille (CPM)?

Cost Per Mille (CPM)

Cost Per Mille (CPM) is a cost-efficiency metric used by digital marketers when measuring performance of digital campaigns. It measures the cost of showing an ad to 1,000 people. CPM is calculated by …

What is Cost Per Click (CPC)?

Cost Per Click (CPC)

Cost Per Click (CPC) is a metric used by digital marketers to assess the cost-efficiency of their digital advertising campaigns. It reflects how much you pay for each click on your ad. CPC is calculat …