Svenska Spel Tur Extends Partnership with Sellforte

Following the winter procurement process, Svenska Spel Tur has renewed its partnership with Sellforte, continuing its use of Sellforte’s advanced continuous Marketing Mix Modelling (MMM) solution. The collaboration plays a crucial role in Svenska Spel Tur’s pursuit of optimizing media investments across its campaigns and product portfolio.

Leveraging data-driven insights from Sellforte, Svenska Spel Tur is able to identify the most effective media mix for each campaign, enhancing both performance and accountability in marketing.

"We at Svenska Spel are thrilled to continue our work to make Svenska Spel's media investment decisions as well grounded as possible and to continue evolving the way we work with MMM", says Christian Viklund, Media and sales analyst at Svenska Spel. 

“We’re very excited to continue working with Svenska Spel Tur and support their mission to make data-driven decisions in marketing,” says Mari Leväjärvi, Head of Customer Success, Enterprise Accounts at Sellforte. “Their trust in our technology and team is a testament to the strong cooperation and value we’re delivering together.”

The renewed agreement underscores both parties’ commitment to innovation, transparency, and measurable marketing effectiveness in the dynamic gaming industry.